> ## Documentation Index
> Fetch the complete documentation index at: https://docs.elasticfunnels.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Custom dashboards and presets

> Build your own analytics dashboard, or start from a preset such as the Affiliate Dashboard

A custom dashboard is a page of metric tiles, cards, charts and tables that you arrange yourself. Each brand can have several, and they appear in the sidebar under **Dashboard**, below **Analytics**.

## Create a dashboard from a preset

A preset is a ready-made layout. Starting from one saves you placing every card by hand.

1. In the sidebar, under **Dashboard**, click **Create dashboard**.
2. Under **Start from a preset**, pick a preset. Its sections load into the builder.
3. Change the name if you want to, then click **Create dashboard**.

To start from an empty page instead, skip the presets and pick what the first section should be.

### Presets follow updates until you edit them

A dashboard created from a preset keeps following that preset. When ElasticFunnels adds cards to a preset, your dashboard shows them the next time you open it.

Once you change the layout with **Customize layout** and save, the dashboard keeps your layout and stops following the preset.

## The Affiliate Dashboard preset

Built for affiliates and media buyers: what your traffic earned, what it cost, and how visitors behave on your pages. Its sections, top to bottom:

| Section | What it shows |
| - | - |
| Key Metrics | Topline revenue, page views, conversion rate and EPC, plus your top UTM sources |
| Revenue & Clicks Over Time | Revenue and page views by day, and the Money flow card |
| Paid Traffic | Ad spend, CPC, CTR and CPA tiles, the Ad Spend Overview card (with ROAS), Max CPA, and a chart of ad spend against revenue |
| Traffic & Sources | Top campaigns, top affiliates, commission breakdown and top countries |
| Landing Page Engagement | Engagement overview, Funnel CTR and Top clicked links |
| Metrics Breakdown | One row per page with sessions, page views, engagement rate, add-to-cart rate, conversion rate, sales, revenue and EPC |

### Ad costs need a connected ad account

Ad spend, CPC, CTR and CPA come only from a connected ad account: Meta Ads, Google Ads, TikTok Ads, Bing Ads or LinkedIn Ads. Without one they read \$0.00, and ROAS has nothing to divide by. There is no field for entering costs by hand.

Connect an account from **Integrations**:

* [Meta Ads](/integrations/meta-ads)
* [Google Ads](/integrations/google-ads)

Taboola sends conversions back to Taboola through postbacks, but its costs are not synced into ElasticFunnels, so Taboola spend does not appear on this dashboard. See [Taboola](/integrations/taboola).

For what each cost metric means and how it is calculated, see [Ad Spend Metrics](/analytics/ad-spend-metrics).

### What engagement rate means

Engagement rate is the percentage of sessions in which the visitor clicked, hovered or scrolled on the page. A session where the visitor did none of these counts as not engaged.

A low engagement rate on a landing page usually means visitors leave before they interact with it at all, which points at the traffic or the top of the page. More on sessions and engagement in [Tracking Metrics](/analytics/tracking-metrics).


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