> ## Documentation Index
> Fetch the complete documentation index at: https://docs.elasticfunnels.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics Integration

> Connect Google Analytics 4 (GA4) for traffic, behavior, and attribution data

## Overview

Google Analytics integration sends page and conversion data to Google Analytics 4 (GA4). You can set measurement IDs per page when different funnels or campaigns need different GA4 properties.

## What This Integration Provides

<CardGroup cols={2}>
  <Card title="Page-Level Tracking" icon="file-text">
    Configure different GA4 Measurement IDs for each page, enabling flexible tracking across funnels
  </Card>

  <Card title="Automatic Page Views" icon="eye">
    Page views are tracked automatically when pages load - no manual configuration needed
  </Card>

  <Card title="Custom Event Tracking" icon="code">
    Track custom events through page interactions (button clicks, form submissions, etc.)
  </Card>

  <Card title="Multi-Touch Attribution" icon="sitemap">
    Integrates with pixel attribution system for accurate conversion attribution across multiple pages
  </Card>
</CardGroup>

## Setup Guide

### Step 1: Find Your Measurement ID

Your Measurement ID can be found in your Google Analytics account:

1. Go to **Admin → Property Settings** in Google Analytics
2. Look for **"Measurement ID"** (starts with `G-` for GA4)
3. Copy the entire ID including the `G-` prefix

<Info>
  The Measurement ID format is `G-XXXXXXXXXX` where X is alphanumeric. Make sure to copy the entire ID including the `G-` prefix.
</Info>

### Step 2: Configure Measurement ID

You can configure Google Analytics at two levels:

<AccordionGroup>
  <Accordion title="Page-Level Configuration (Recommended)">
    Set a Measurement ID for each individual page in your funnel.

    **How to:**

    1. Go to **Pages** in the main menu
    2. Edit the page you want to track
    3. Find the **Google Analytics** section in page settings
    4. Enter your Measurement ID (format: `G-XXXXXXXXXX`)
    5. Save the page

    **Best for:** Different funnels, brands, or campaigns that need separate GA4 properties
  </Accordion>

  <Accordion title="Global Script Configuration (Alternative)">
    Configure a global tracking script that applies to all pages.

    **How to:**

    1. Go to **Settings → Tracking Scripts**
    2. Add a new tracking script
    3. Select **Google Analytics** as the script type
    4. Enter your Measurement ID
    5. Save the script

    **Best for:** Single brand with one GA4 property for all pages
  </Accordion>
</AccordionGroup>

<Tip>
  Page-level configuration gives you more flexibility. You can use different GA4 properties for different funnels, brands, or campaigns, enabling better segmentation and reporting.
</Tip>

## How It Works

### Automatic Page View Tracking

When a page loads with a configured Measurement ID:

1. The GA4 tracking script is automatically injected
2. A page view event is sent to Google Analytics
3. The Measurement ID is captured in the pixel attribution system
4. User behavior and traffic sources are tracked

<Check>
  Page views are tracked automatically - you don't need to add any tracking code manually. Just configure the Measurement ID and it works.
</Check>

### Pixel Attribution Integration

Google Analytics Measurement IDs are integrated with the pixel attribution system:

* Enables multi-touch attribution across multiple pages
* Works with conversion postbacks for advertising platforms
* Supports accurate conversion attribution

<Info>
  The pixel attribution system tracks which GA4 properties a visitor was exposed to, enabling accurate multi-touch conversion attribution.
</Info>

## Custom Event Tracking

### Setting Up Custom Events

You can track custom events through page interactions:

1. **In Page Builder:**
   * Add an interaction to a button, link, or element
   * Select **"Custom GA Event"** as the interaction type
   * Configure the event name and parameters

2. **Event Parameters:**
   * Event name (required)
   * Event category (optional)
   * Event label (optional)
   * Event value (optional)

### Example Custom Events

Track important user actions:

* **Form Submissions:** Track when users submit lead forms
* **Button Clicks:** Track clicks on important CTAs
* **Video Plays:** Track video engagement
* **Scroll Depth:** Track how far users scroll
* **Time on Page:** Track engagement duration

<Note>
  Custom events appear in Google Analytics Real-Time reports within seconds.
</Note>

## What You'll Track

* **Page Views**: See which pages get the most traffic
* **User Behavior**: Understand how visitors navigate your funnel
* **Traffic Sources**: Identify your best-performing channels
* **Conversion Paths**: See the complete customer journey
* **Demographic Data**: Learn about your audience demographics
* **Custom Events**: Track specific user interactions
* **Multi-Touch Attribution**: See which pages contributed to conversions

## Integration with Conversion Postbacks

Google Analytics integrates with the conversion postback system:

* GA4 Measurement IDs are captured when visitors view pages
* When conversions occur, the system knows which GA4 properties were viewed
* This enables accurate attribution for advertising platforms
* Supports multi-touch attribution across the customer journey

<Info>
  The integration can run alongside Meta Ads, Google Ads, and other ad platforms so each tool receives the conversion data it needs.
</Info>

## Advanced Setup

### Custom Events Configuration

Configure custom events for specific actions:

1. Use the page builder to add interactions
2. Select "Custom GA Event" interaction type
3. Configure event name and parameters
4. Test in GA4 Real-Time reports

### Conversion Goals

Set up conversion goals in Google Analytics:

1. Go to **Admin → Events** in Google Analytics
2. Mark important events as conversions
3. Configure conversion values if applicable
4. View conversions in GA4 reports

### Custom Audiences

Create custom audiences for remarketing:

1. Use GA4 audience builder
2. Define audience criteria
3. Use audiences in Google Ads campaigns
4. Track audience performance

## Best Practices

<Steps>
  <Step title="Use Page-Level Configuration">
    Configure Measurement IDs at the page level for maximum flexibility. This allows different funnels to use different GA4 properties.
  </Step>

  <Step title="Set Up Custom Events">
    Track important user actions (form submissions, button clicks) using custom events to understand user engagement.
  </Step>

  <Step title="Test Event Tracking">
    After setting up custom events, test them in GA4 Real-Time reports to verify they're working correctly.
  </Step>

  <Step title="Use Consistent Naming">
    Use consistent event names and parameters across your funnel for easier reporting and analysis.
  </Step>

  <Step title="Monitor Attribution">
    Use the pixel attribution system to understand which pages contribute to conversions for multi-touch attribution.
  </Step>
</Steps>

## Tips for Better Analytics

* **Set up goal funnels** to identify drop-off points in your conversion process
* **Use UTM parameters** to track campaign performance (see [Tracking Link Builder](/integrations/affiliate-tracking#tracking-link-builder))
* **Create custom dashboards** in GA4 for quick insights
* **Regular data review** and analysis for optimization opportunities
* **Use separate GA4 properties** for different brands or campaigns when needed
* **Test custom events** in Real-Time reports before relying on them

## Troubleshooting

<AccordionGroup>
  <Accordion title="Page Views Not Showing in GA4">
    **Possible Causes:**

    * Measurement ID not configured on the page
    * Incorrect Measurement ID format (must include G- prefix)
    * GA4 property not receiving data

    **Solution:**

    1. Verify Measurement ID is entered correctly (format: `G-XXXXXXXXXX`)
    2. Check page settings to ensure Measurement ID is saved
    3. Test in GA4 Real-Time reports
  </Accordion>

  <Accordion title="Custom Events Not Tracking">
    **Possible Causes:**

    * Event not configured correctly in page builder
    * Event name contains invalid characters
    * GA4 property not receiving events

    **Solution:**

    1. Verify event is configured in page interactions
    2. Check event name format (alphanumeric, underscores, hyphens only)
    3. Test in GA4 Real-Time reports
  </Accordion>

  <Accordion title="Different Pages Need Different GA4 Properties">
    **Answer:** Yes! Configure Measurement IDs at the page level. Each page can have its own GA4 Measurement ID, allowing you to use different GA4 properties for different funnels or brands.
  </Accordion>
</AccordionGroup>

## Next Steps

<CardGroup cols={2}>
  <Card title="Tracking Link Builder" icon="link" href="/integrations/affiliate-tracking#tracking-link-builder">
    Create properly formatted tracking URLs with UTM parameters
  </Card>

  <Card title="Analytics Dashboard" icon="chart-mixed" href="/analytics/overview">
    View analytics and conversion data
  </Card>

  <Card title="Conversion Tracking" icon="bullseye-arrow" href="/analytics/conversions">
    Deep dive into your conversion data and attribution
  </Card>

  <Card title="Meta Ads Integration" icon="rectangle-ad" href="/integrations/meta-ads">
    Connect Meta Ads for advertising platform integration
  </Card>
</CardGroup>