> ## Documentation Index
> Fetch the complete documentation index at: https://docs.elasticfunnels.io/llms.txt
> Use this file to discover all available pages before exploring further.

# RedTrack Integration

> Send purchase, refund, and chargeback postbacks to RedTrack for accurate ad-traffic attribution.

## Overview

RedTrack is an ad tracker and conversion attribution platform for media buyers. The ElasticFunnels integration is **outbound only** — when a conversion is recorded in EF, a server-to-server postback is sent to RedTrack so the original click, traffic source, and campaign get the conversion credit.

## How it works

1. The visitor clicks a RedTrack tracking link. RedTrack appends a click ID (commonly `rtkclickid` or `clickid`, optionally inside a `sub` parameter you choose).
2. The visitor lands on an EF page. EF captures the click ID into the click record.
3. When EF later records a `purchase`, `refund`, or `chargeback`, it builds the RedTrack postback URL with the captured click ID and sends an HTTP GET.
4. RedTrack ingests the conversion event and attributes it to the original campaign.

## What we send

The postback URL template can use any of the following macros:

| Macro                | Replaced with                                                            |
| -------------------- | ------------------------------------------------------------------------ |
| `{clickid}`          | RedTrack click ID (from `rtkclickid`, `clickid`, or your configured sub) |
| `{sum}` / `{amount}` | Conversion amount in your account currency                               |
| `{currency}`         | ISO currency code (e.g. `USD`)                                           |
| `{type}`             | Event type (`purchase`, `refund`, `chargeback`)                          |
| `{order_id}`         | EF conversion code                                                       |
| `{email}`            | Customer email (optional)                                                |

The default URL produced when you click **Insert sample URL** includes `{clickid}`, `{sum}`, `{currency}`, `{type}`, and `{order_id}`. Add custom parameters with the parameter builder if RedTrack expects more fields.

## Setup

<Steps>
  <Step title="Get your RedTrack postback URL">
    Log into RedTrack. Open the campaign settings → **Postback URL**. RedTrack will give you a URL template that already includes the macros it expects.
  </Step>

  <Step title="Activate the integration in EF">
    Go to **Integrations** → **Affiliate Networks** → **RedTrack** and click **Activate**. (RedTrack supports multiple integrations — useful if you run separate networks or accounts.)
  </Step>

  <Step title="Paste the postback URL">
    Paste the URL into the **Postback URL** field. Add or remove macros using the parameter builder; the URL field stays in sync.
  </Step>

  <Step title="Pick the click-ID parameter">
    Choose which URL parameter on landing pages contains the RedTrack click ID. Common values: `rtkclickid`, `clickid`, `sub1`. EF falls back through these automatically if your selection isn't found.
  </Step>

  <Step title="Configure merchant filtering (optional)">
    Limit the integration to specific merchants if not every funnel should report into RedTrack.
  </Step>

  <Step title="Save and test">
    Click an actual RedTrack tracking link, complete a small purchase, and confirm the conversion appears in your RedTrack reports. Use **Logs → External Postbacks** to inspect the raw URL and response.
  </Step>
</Steps>

## Multiple integrations

You can create more than one RedTrack integration when you need to:

* Track different RedTrack accounts (e.g. agency vs. in-house).
* Use different postback templates per merchant or per offer.
* Run a `purchase` integration alongside a separate refund/chargeback integration.

Each integration evaluates independently. A conversion can fan out to all of them.

## Troubleshooting

<AccordionGroup>
  <Accordion title="No postbacks being sent">
    The conversion most likely has no captured click ID. Verify the customer landed via a RedTrack tracking link and that the **Click-ID Parameter** in the EF integration matches what RedTrack actually appends to the URL.
  </Accordion>

  <Accordion title="Postbacks sent but RedTrack shows nothing">
    Open the postback in **Logs → External Postbacks** and confirm:

    * The URL has the correct macros and your RedTrack tracker domain.
    * The HTTP response code is 200/204 (success).
    * The click ID value matches an active campaign in RedTrack.
  </Accordion>

  <Accordion title="Refund / chargeback events missing">
    Make sure your postback URL includes `{type}` (or your network's equivalent) so RedTrack can distinguish refunds and chargebacks from purchases.
  </Accordion>
</AccordionGroup>