> ## Documentation Index
> Fetch the complete documentation index at: https://docs.elasticfunnels.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Organization brands

> Add brands to your ElasticFunnels organization or bring in existing ones, and choose who on the team reaches each brand and with which role.

**Settings > Brands** lists every brand in the organization. Each brand has its own pages, products, orders and team; the organization decides who on the team can reach it.

## The brands list

![Organization Brands list with the Add Brand and Associate Brand buttons, the Name, Code, Plan and Pricing columns, and a row menu with Manage Users, Edit Brand and View Brand](https://mintcdn.com/elasticfunnels-8a91cd9d/qmGxpCOGmba8NTm6/images/organization/brands-list.png?fit=max\&auto=format\&n=qmGxpCOGmba8NTm6\&q=85\&s=6fd3fb4d593c8f180df67141c04b7fb2)

Each row's menu has **Manage Users**, **Edit Brand** and **View Brand**. Brands cannot be deleted from this page.

Who sees what:

* **Add Brand** and **Associate Brand** show for owners and for roles with **Organization > Brands**, Create.
* The **Plan** and **Pricing** columns show only to people who can see Billing or organization Settings.
* **Manage Users** changes a brand's team for roles with **Organization > Members**, Update. Others see it read-only.

## Add a new brand

1. Click **Add Brand**.
2. Enter the brand's name (3 to 64 characters) and save.

The organization's owners become owners of the new brand. Give the rest of the team access with **Manage Users**.

## Bring in an existing brand

Use **Associate Brand** for a brand a teammate already owns that is not part of the organization yet.

1. Click **Associate Brand**. The window lists brands owned by people in the organization, with the owner's name and email.
2. Pick the brand and click **Associate**.

![The Associate Brand window listing brands owned by organization members, each with its owner's name and email, and the Associate button](https://mintcdn.com/elasticfunnels-8a91cd9d/qmGxpCOGmba8NTm6/images/organization/brands-associate.png?fit=max\&auto=format\&n=qmGxpCOGmba8NTm6\&q=85\&s=8168c2ea8feef7329160b315eb2fe875)

If the list says no unassigned brands were found, check that the brand's owner is a member of the organization. With **Enforce domain restriction** on, only brands owned by people on your email domain are listed; see [organization settings](https://docs.elasticfunnels.io/settings/organization-settings.md#domain-and-access).

## Who can reach a brand

Click **Manage Users** in a brand's row to open its **Users and roles** tab.

![A brand's Users and roles tab: the In brand and Not in brand filters, each member's organization role and brand role, and the Add to brand and Remove from brand buttons for selected users](https://mintcdn.com/elasticfunnels-8a91cd9d/qmGxpCOGmba8NTm6/images/organization/brand-users.png?fit=max\&auto=format\&n=qmGxpCOGmba8NTm6\&q=85\&s=f0e8061070e8d88516c66b608ee4eeba)

Every member of the organization is listed with two roles:

* **Organization role**: their role in the organization, set on the [Users page](https://docs.elasticfunnels.io/settings/organization-users.md#change-a-users-role).
* **Brand role**: the role they have on this brand. This is the one that decides what they can do inside it. **Not in brand** means they cannot open it.

To change one person, pick a role in their **Brand role** column. To take their access away, use **Remove from brand**. Owners show **Owner of every brand** and cannot be changed here.

To change several people at once:

1. Use the filter (**All**, **In brand**, **Not in brand**) or the search to find them, and tick their rows.
2. Pick a role, then click **Add to brand**. Or click **Remove from brand** to take them all out.

The same access can be set from the person's side, on their user page under **Brands and roles**. Use whichever view is quicker: per brand here, per person there.

Members without a role that can change the organization see the tab read-only, with the note "You can view this brand's team but not change it."

## Brand details

The **Details** tab shows the brand's **Name**, **Code** and **Plan**. Change the name and click **Save**.

## Related

* [Organization users](https://docs.elasticfunnels.io/settings/organization-users.md)
* [Organization roles](https://docs.elasticfunnels.io/settings/organization-roles.md)
* [When a member has no brand](https://docs.elasticfunnels.io/settings/organization-no-brand-access.md)


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