Analytics - ElasticFunnels.io Documentation

Get Available Metrics

Retrieve the list of available metrics you can track.

string

required

The brand/project ID

string

Filter metrics relevant to split tests (optional)

Request

GET /api/brands/{brand}/analytics/metrics

cURL

curl https://app.elasticfunnels.io/api/brands/{brand_id}/analytics/metrics \
  -H "EF-Access-Key: your_api_key_here"

{
  "revenue": {
    "type": "revenue",
    "name": "Revenue",
    "base": "revenue",
    "color": "#10b981",
    "icon": "<svg>...</svg>",
    "info": "Total revenue from orders",
    "group_name": "Sales",
    "modules": ["conversions"]
  },
  "sales": {
    "type": "sales",
    "name": "Sales",
    "base": "sales",
    "color": "#3b82f6",
    "group_name": "Sales",
    "modules": ["conversions"]
  },
  "page_views": {
    "type": "page_views",
    "name": "Page Views",
    "base": "page_views",
    "group_name": "Traffic",
    "modules": ["tracking"]
  }
}

Get Metrics Data

Retrieve actual metrics values for a date range.

string

required

The brand/project ID

string

required

Start date (ISO 8601 format)

string

required

End date (ISO 8601 format)

string

Timezone (e.g., “America/New_York”)

array

Array of metric keys to retrieve

string

Filter by specific field values (e.g., filter[aff_id]=123)

string

Filter by specific page

string

Filter by specific split test

string

Optional. Only use when your integration or account documentation specifies a value.

Request

GET /api/brands/{brand}/analytics/metrics/data

cURL

curl "https://app.elasticfunnels.io/api/brands/{brand_id}/analytics/metrics/data?start=2024-12-01T00:00:00Z&end=2024-12-10T23:59:59Z&selected_metrics[]=revenue&selected_metrics[]=sales&selected_metrics[]=page_views" \
  -H "EF-Access-Key: your_api_key_here"

{
  "revenue": {
    "value": 15750.00,
    "formatted_value": "$15,750.00",
    "previous_value": 12300.00,
    "change": 28.05,
    "change_symbol": "+",
    "current_range": "Dec 1 - Dec 10",
    "previous_range": "Nov 20 - Nov 30",
    "previous_range_label": "Previous Period",
    "lower_is_better": false,
    "neutral": false
  },
  "sales": {
    "value": 315,
    "formatted_value": "315",
    "previous_value": 246,
    "change": 28.05,
    "change_symbol": "+",
    "lower_is_better": false
  },
  "page_views": {
    "value": 10500,
    "formatted_value": "10,500",
    "previous_value": 8750,
    "change": 20.00,
    "change_symbol": "+"
  }
}

Get Analytics Cards

For the full card catalog (batch vs per-card URLs, subscription analytics, split-test charts), see Analytics dashboard cards. Retrieve specialized analytics cards data (video analytics, fulfillment metrics, etc.).

string

required

The brand/project ID

string

required

Start date (ISO 8601 format)

string

required

End date (ISO 8601 format)

array

Array of card types to retrieve

Request

GET /api/brands/{brand}/analytics/metrics/cards

cURL

curl "https://app.elasticfunnels.io/api/brands/{brand_id}/analytics/metrics/cards?start=2024-12-01T00:00:00Z&end=2024-12-10T23:59:59Z&enabled_cards[]=video_play_rate&enabled_cards[]=time_on_page_before_purchase" \
  -H "EF-Access-Key: your_api_key_here"

{
  "cards": {
    "video_analytics": {
      "video_play_rate": {
        "value": 0.65,
        "formatted_value": "65%"
      },
      "average_video_watch_time": {
        "value": 185.5,
        "formatted_value": "3:05"
      }
    },
    "advanced_metrics": {
      "time_on_page_before_purchase": {
        "value": 320,
        "formatted": "5:20",
        "sample_size": 315
      }
    }
  },
  "enabled_cards": ["video_play_rate", "time_on_page_before_purchase"],
  "filters_applied": {
    "date_range": ["2024-12-01T00:00:00Z", "2024-12-10T23:59:59Z"],
    "page_id": null,
    "split_test_id": null
  }
}

Get Grouped Metrics

Retrieve metrics grouped by a specific field (e.g., by product, page, affiliate).

string

required

The brand/project ID

string

required

Grouping field: product, page, aff_id, day, hour, country, device, utm_source, etc.

string

required

Start date (ISO 8601 format)

string

required

End date (ISO 8601 format)

array

Array of metric keys to retrieve

Request

GET /api/brands/{brand}/analytics/metrics/{field}/data

cURL

curl "https://app.elasticfunnels.io/api/brands/{brand_id}/analytics/metrics/product/data?start=2024-12-01T00:00:00Z&end=2024-12-10T23:59:59Z&selected_metrics[]=revenue&selected_metrics[]=sales" \
  -H "EF-Access-Key: your_api_key_here"

[
  {
    "row_key": "PROD-001",
    "row_name": "Main Product",
    "revenue": {
      "value": 9875.00,
      "formatted_value": "$9,875.00"
    },
    "sales": {
      "value": 198,
      "formatted_value": "198"
    }
  },
  {
    "row_key": "PROD-002",
    "row_name": "Upsell Product",
    "revenue": {
      "value": 5875.00,
      "formatted_value": "$5,875.00"
    },
    "sales": {
      "value": 117,
      "formatted_value": "117"
    }
  }
]

Export Grouped Metrics

Export grouped metrics to CSV or Excel.

string

required

The brand/project ID

string

required

Grouping field

array

Array of metric keys to export

string

Export format: csv or excel (default: csv)

object

Date range object with start/end dates

Request

POST /api/brands/{brand}/analytics/metrics/{field}/export

cURL

curl -X POST "https://app.elasticfunnels.io/api/brands/{brand_id}/analytics/metrics/product/export" \
  -H "EF-Access-Key: your_api_key_here" \
  -H "Content-Type: application/json" \
  -d '{
    "metrics": ["revenue", "sales", "aov"],
    "format": "csv",
    "date_range": {
      "start": "2024-12-01",
      "end": "2024-12-10"
    }
  }'

{
  "message": "Export has been queued. You will receive an email when it's ready.",
  "status": "queued",
  "field": "product"
}

Available Grouping Fields

Time & Date

hour - Hour of day (0-23)
day - Calendar day
week - Week number
month - Month
year - Year
hour_of_day - Time grouping

Business

aff_id - Affiliate (requires permission)
subid - Sub ID
merchant_id - Merchant
page - Landing page
product - Product
funnel_id - Funnel

Geography

country - Visitor country
region - Visitor region
shipping_country - Shipping destination
shipping_state - Shipping state

Technology

device - Device type (desktop/mobile/tablet)
os - Operating system
browser - Browser type
screen_resolution - Screen size
language - Browser language

Marketing

utm_source - Traffic source
utm_medium - Marketing medium
utm_campaign - Campaign
utm_term - Keyword/term
utm_content - Ad content
referrer - Referring website

Compound Grouping

You can group by multiple fields simultaneously using semicolon separation:

GET /api/brands/{brand}/analytics/metrics/product;page/data

This groups metrics by both product AND page.

Filtering

Apply filters using the filter[field] query parameter:

# Filter by affiliate
GET /api/brands/{brand}/analytics/metrics/data?filter[aff_id]=123

# Filter by device
GET /api/brands/{brand}/analytics/metrics/data?filter[device]=mobile

# Filter by country
GET /api/brands/{brand}/analytics/metrics/data?filter[country]=US

# Multiple filters
GET /api/brands/{brand}/analytics/metrics/data?filter[device]=mobile&filter[country]=US

Custom Metrics

You can create custom metrics using formulas:

cURL

curl "https://app.elasticfunnels.io/api/brands/{brand_id}/analytics/metrics/data?start=2024-12-01T00:00:00Z&end=2024-12-10T23:59:59Z&selected_metrics[]=metric_0" \
  -H "EF-Access-Key: your_api_key_here" \
  -H "Content-Type: application/json" \
  -d '{
    "metric": {
      "0": {
        "name": "Profit Margin",
        "formula": "($revenue - $cogs - $ad_spend) / $revenue * 100",
        "as": "pct"
      }
    }
  }'

Custom metric formulas support:

Basic math operators: +, -, *, /, ()
Variables: $metric_name (e.g., $revenue, $sales)
Format types: currency, pct (percentage), time, number

Common Metrics

Metric	Description	Module Required
`revenue`	Total revenue	conversions
`sales`	Number of orders	conversions
`aov`	Average order value	conversions
`conversion_rate`	Conversion percentage	conversions, tracking
`page_views`	Total page views	tracking
`sessions`	Unique sessions	tracking
`engagement_rate`	User engagement	tracking
`time_on_page`	Avg time on page	tracking
`ad_spend`	Advertising cost	integrations
`roas`	Return on ad spend	conversions, integrations
`cogs`	Cost of goods sold	conversions
`net_revenue`	Revenue minus costs	conversions

Notes

All dates should be in ISO 8601 format
The system automatically compares current period with previous period of equal length
Some metrics require specific modules to be enabled
Permission-restricted metrics (like aff_id) require appropriate user permissions
Analytics storage may vary by brand configuration

When grouping by aff_id, ensure your API key’s user has the affiliates.view permission

UTM Performance

Break down conversions and revenue by a single UTM dimension across a date range.

GET /api/brands/{brand}/utm-performance/{type}

string

required

The brand/project ID

string

required

UTM dimension: utm_source, utm_medium, utm_campaign, utm_term, utm_content

string

required

Start date (ISO 8601)

string

required

End date (ISO 8601)

string

Timezone (e.g. America/New_York)

cURL

curl "https://app.elasticfunnels.io/api/brands/{brand_id}/utm-performance/utm_source?start=2024-12-01T00:00:00Z&end=2024-12-10T23:59:59Z" \
  -H "EF-Access-Key: your_api_key_here"

[
  { "utm_source": "facebook", "revenue": 9200.00, "sales": 184, "aov": 50.00, "conversion_rate": 0.038, "page_views": 4842 },
  { "utm_source": "google",   "revenue": 4100.00, "sales": 82,  "aov": 50.00, "conversion_rate": 0.041, "page_views": 2000 }
]

Specific Analytics Cards

Individual endpoints for specialised analytics data. All accept start and end (ISO 8601) query params.

Time Before First Purchase

How long visitors waited before converting — useful for identifying checkout hesitation.

GET /api/brands/{brand}/analytics/metrics/time-before-first-purchase

{
  "buckets": [
    { "label": "< 1 min",   "count": 92,  "pct": 0.29 },
    { "label": "1–5 min",   "count": 118, "pct": 0.37 },
    { "label": "5–15 min",  "count": 64,  "pct": 0.20 },
    { "label": "15–60 min", "count": 30,  "pct": 0.10 },
    { "label": "> 1 hour",  "count": 11,  "pct": 0.04 }
  ],
  "median_seconds": 187,
  "sample_size": 315
}

Add-to-Carts by Video Watch Time

Identifies at which point in a video visitors add to cart — use to find optimal CTA placement.

GET /api/brands/{brand}/analytics/metrics/add-to-carts-by-video-time

{
  "buckets": [
    { "video_pct": 0,   "atcs": 12 },
    { "video_pct": 25,  "atcs": 31 },
    { "video_pct": 50,  "atcs": 54 },
    { "video_pct": 75,  "atcs": 29 },
    { "video_pct": 100, "atcs": 8 }
  ]
}

Customer Gender Distribution

GET /api/brands/{brand}/analytics/metrics/customer-gender

{
  "male":    { "count": 182, "pct": 0.58 },
  "female":  { "count": 121, "pct": 0.38 },
  "unknown": { "count": 12,  "pct": 0.04 }
}

Video Completion by Gender

GET /api/brands/{brand}/analytics/metrics/video-completion-by-gender

{
  "male":   { "avg_completion_pct": 64, "sample": 182 },
  "female": { "avg_completion_pct": 71, "sample": 121 }
}

Products by Pages

Conversion performance broken down by page → product pair.

GET /api/brands/{brand}/analytics/metrics/products-by-pages/data
GET /api/brands/{brand}/analytics/metrics/products-by-pages/summary

[
  {
    "page_id": 101, "page_title": "Nutra Landing",
    "product_id": 5, "product_title": "1 Bottle",
    "revenue": 4600.00, "sales": 92, "conversion_rate": 0.038
  }
]

Upsell Take Rate

GET /api/brands/{brand}/analytics/metrics/upsell-take-rate/summary

{
  "upsells": [
    { "product_id": 8, "product_title": "3-Bottle Bundle", "shown": 315, "taken": 87, "take_rate": 0.276, "revenue": 7830.00 }
  ]
}

Units Sold

GET /api/brands/{brand}/analytics/metrics/units-sold/summary

{
  "total_units": 847,
  "by_product": [
    { "product_id": 5, "title": "1 Bottle",   "units": 315 },
    { "product_id": 6, "title": "3 Bottles",  "units": 532 }
  ]
}

Report Builder

Build, save, and export custom cross-dimensional analytics reports.

Generate Report

POST /api/brands/{brand}/analytics/reports/generate

array

required

Dimension keys to group by (e.g. ["product", "utm_source"]). See grouping fields.

array

required

Metric keys (e.g. ["revenue", "sales", "conversion_rate"])

string

required

Start date (ISO 8601)

string

required

End date (ISO 8601)

object

Key-value filters (e.g. {"device": "mobile", "country": "US"})

number

Max rows returned (default: 100)

cURL

curl -X POST "https://app.elasticfunnels.io/api/brands/{brand_id}/analytics/reports/generate" \
  -H "EF-Access-Key: your_api_key_here" \
  -H "Content-Type: application/json" \
  -d '{
    "group_by": ["utm_source", "product"],
    "metrics": ["revenue", "sales", "conversion_rate"],
    "start": "2024-12-01T00:00:00Z",
    "end": "2024-12-10T23:59:59Z",
    "filters": {"device": "mobile"},
    "limit": 50
  }'

{
  "rows": [
    {
      "utm_source": "facebook",
      "product": "1 Bottle",
      "revenue": { "value": 4600.00, "formatted_value": "$4,600.00" },
      "sales": { "value": 92, "formatted_value": "92" },
      "conversion_rate": { "value": 0.038, "formatted_value": "3.8%" }
    }
  ],
  "total_rows": 14,
  "truncated": false
}

Get Available Grouping Fields (Report Builder)

GET /api/brands/{brand}/analytics/reports/grouping-fields

Get Reporting Periods

GET /api/brands/{brand}/analytics/reports/reporting-periods

Returns available pre-set periods: today, yesterday, last_7_days, last_30_days, this_month, last_month, etc.

Save Report

POST /api/brands/{brand}/analytics/reports/save

string

required

Report name

object

required

Same body as generate — stored and re-runnable on demand.

List Saved Reports

GET /api/brands/{brand}/analytics/reports/saved

Load Saved Report

GET /api/brands/{brand}/analytics/reports/saved/{reportId}

Export Saved Report

POST /api/brands/{brand}/analytics/reports/saved/{reportId}/export

Delete Saved Report

DELETE /api/brands/{brand}/analytics/reports/saved/{reportId}

Export Current Report

POST /api/brands/{brand}/analytics/reports/export

string

csv (default) or excel

Other body fields same as Generate. Queues an export job and emails a download link when complete.

{
  "message": "Export has been queued. You will receive an email when it's ready.",
  "status": "queued"
}

Analytics Segments

Create and manage reusable audience segments for filtering reports.

List Segments

GET /api/brands/{brand}/analytics/segments

Get Segment

GET /api/brands/{brand}/analytics/segments/{segment}

Create Segment

POST /api/brands/{brand}/analytics/segments

string

required

Segment name

array

required

Array of condition objects. Each has field, operator (eq, neq, gte, lte, in), and value.

string

How conditions combine: and (default) or or

cURL

curl -X POST "https://app.elasticfunnels.io/api/brands/{brand_id}/analytics/segments" \
  -H "EF-Access-Key: your_api_key_here" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "High-Value Mobile Buyers",
    "operator": "and",
    "conditions": [
      { "field": "device",  "operator": "eq",  "value": "mobile" },
      { "field": "revenue", "operator": "gte", "value": 100 }
    ]
  }'

{
  "id": 4,
  "name": "High-Value Mobile Buyers",
  "operator": "and",
  "conditions": [
    { "field": "device",  "operator": "eq",  "value": "mobile" },
    { "field": "revenue", "operator": "gte", "value": 100 }
  ],
  "brand_id": 42,
  "created_at": "2024-12-11T09:00:00.000000Z"
}

Update Segment

PUT /api/brands/{brand}/analytics/segments/{segment}

Delete Segment

DELETE /api/brands/{brand}/analytics/segments/{segment}

Preview Segment

Run a segment definition against live data without saving it.

POST /api/brands/{brand}/analytics/segments/preview

Body: same as Create.

{
  "count": 487,
  "sample": [
    { "session_id": "abc123", "revenue": 147.00, "device": "mobile" }
  ]
}

Install Default Segments

POST /api/brands/{brand}/analytics/segments/install-defaults

Installs a curated starter set (e.g. “New Buyers”, “Repeat Customers”, “Abandoned Carts”).

​Get Available Metrics

​Get Metrics Data

​Get Analytics Cards

​Get Grouped Metrics

​Export Grouped Metrics

​Available Grouping Fields

​Compound Grouping

​Filtering

​Custom Metrics

​Common Metrics

​Notes

​UTM Performance

​Specific Analytics Cards

​Time Before First Purchase

​Add-to-Carts by Video Watch Time

​Customer Gender Distribution

​Video Completion by Gender

​Products by Pages

​Upsell Take Rate

​Units Sold

​Report Builder

​Generate Report

​Get Available Grouping Fields (Report Builder)

​Get Reporting Periods

​Save Report

​List Saved Reports

​Load Saved Report

​Export Saved Report

​Delete Saved Report

​Export Current Report

​Analytics Segments

​List Segments

​Get Segment

​Create Segment

​Update Segment

​Delete Segment

​Preview Segment

​Install Default Segments

Get Available Metrics

Get Metrics Data

Get Analytics Cards

Get Grouped Metrics

Export Grouped Metrics

Available Grouping Fields

Compound Grouping

Filtering

Custom Metrics

Common Metrics

Notes

UTM Performance

Specific Analytics Cards

Time Before First Purchase

Add-to-Carts by Video Watch Time

Customer Gender Distribution

Video Completion by Gender

Products by Pages

Upsell Take Rate

Units Sold

Report Builder

Generate Report

Get Available Grouping Fields (Report Builder)

Get Reporting Periods

Save Report

List Saved Reports

Load Saved Report

Export Saved Report

Delete Saved Report

Export Current Report

Analytics Segments

List Segments

Get Segment

Create Segment

Update Segment

Delete Segment

Preview Segment

Install Default Segments