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An exit popup appears when a user’s mouse moves toward leaving the page, giving you a final opportunity to engage them.

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Setup

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Step 1: Create the Popup

  1. Go to “Pages” → “Advanced” → “Popups”
  2. Click “Create Popup” and give it a name
  3. Select a base template if needed

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Step 2: Configure Exit Intent

  1. Return to the page events builder for the page
  2. Click “Add Node” and select the “Exit Intent” node
  3. Add a “Popup” node and connect it to the “Exit Intent” node

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When exit intent fires

  • Desktop: the pointer leaves through the top of the window, toward the tabs or the address bar.
  • Phones and tablets: a fast scroll up after the visitor has scrolled past 30% of the page, or switching to another tab or app.
  • Not in the first 3 seconds after the page loads, and once per page view.
To catch the back button or a visitor who stops doing anything, or to open the popup from the page’s own code, see Exit intent from code.

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Open it on click

To open the same popup when a visitor clicks a link or button, add data-ef-popup="Popup name" to it. See Popups and interactions from code.

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Best Practices

  • Keep your exit popup message compelling but not intrusive
  • Offer genuine value (discount, bonus content, etc.)
  • Test different popup designs and messages
  • Don’t show exit popups on every page - be strategic
  • Check the popup on a phone: it opens on a fast scroll up, so it should fit a small screen and close easily