Brand Actions appear as notifications in your dashboard and are sent via email when they require your attention. You can review, preview, and apply these actions safely with built-in protection against bulk changes.
How Brand Actions Work
1. Automatic Detection
The system continuously monitors your brand for:- Cost optimization opportunities
- Data quality issues
- SEO improvement suggestions
- Buy link problems
- Reconciliation discrepancies
2. Smart Suggestions
When issues are detected, the system creates actionable suggestions with:- Clear descriptions of the problem
- Recommended solutions
- Preview of changes before applying
- Impact estimates and safety warnings
3. Safe Application
Before making any changes, you can:- Preview exactly what will be changed
- See before/after comparisons
- Review safety warnings for bulk operations
- Apply changes with confidence
Types of Brand Actions
🔧 Cost Optimization
Identify opportunities to reduce costs and improve profitability:Shipping Cost Adjustments
- Alert: “Product shipping costs are outdated based on recent fulfillment data”
- Action: Update average shipping costs to reflect current fulfillment costs
- Impact: Improve profit margin calculations and pricing accuracy
COGS (Cost of Goods Sold) Updates
- Alert: “Cost of goods sold doesn’t match fulfillment provider data”
- Action: Adjust COGS based on actual fulfillment costs
- Impact: More accurate profitability reporting and pricing decisions
Price Optimization
- Alert: “Product prices may be suboptimal based on market analysis”
- Action: Suggest price adjustments for better conversion rates
- Impact: Improve revenue per visitor and overall profitability
📊 Data Quality
Ensure your product and page data is accurate and complete:Missing Product Information
- Alert: “Products are missing essential information (descriptions, images, categories)”
- Action: Add missing product details to improve catalog quality
- Impact: Better user experience and improved conversion rates
SKU Standardization
- Alert: “Product SKUs are inconsistent across different systems”
- Action: Standardize SKU formats for better inventory management
- Impact: Reduced order fulfillment errors and improved tracking
Duplicate Product Detection
- Alert: “Potential duplicate products detected in your catalog”
- Action: Merge or remove duplicate products
- Impact: Cleaner product catalog and reduced customer confusion
🔗 Buy Link Issues
Monitor and fix problems with your purchase links:Broken Buy Links
- Alert: “Buy links are returning errors or leading to broken pages”
- Action: Update or fix broken purchase links
- Impact: Prevent lost sales and improve customer experience
Missing Buy Links
- Alert: “Products don’t have associated buy links for purchasing”
- Action: Add buy links to enable product purchases
- Impact: Enable sales for products that weren’t generating revenue
Buy Link Optimization
- Alert: “Buy links may not be optimized for best conversion rates”
- Action: Optimize buy link configurations and parameters
- Impact: Improve conversion rates and reduce cart abandonment
📈 SEO Improvements
Enhance your site’s search engine visibility:Missing Meta Tags
- Alert: “Pages are missing important SEO meta tags”
- Action: Add meta titles, descriptions, and keywords
- Impact: Better search engine rankings and click-through rates
Page Speed Issues
- Alert: “Pages are loading slowly and may hurt SEO rankings”
- Action: Optimize images, scripts, and page elements
- Impact: Improved search rankings and user experience
Content Optimization
- Alert: “Page content could be optimized for better search performance”
- Action: Improve content structure, headings, and keyword usage
- Impact: Higher search engine rankings and organic traffic
🔄 Reconciliation Alerts
Identify and resolve discrepancies between your ElasticFunnels data and fulfillment providers:Fulfillment Cost Discrepancies
- Alert: “Fulfillment costs in ElasticFunnels don’t match your provider’s data”
- Action: Update fulfillment costs to match actual provider charges
- Impact: Accurate profit calculations and pricing decisions
Order Data Mismatches
- Alert: “Order information doesn’t match between systems”
- Action: Reconcile order data to ensure accurate reporting
- Impact: Better order tracking and customer service
Inventory Sync Issues
- Alert: “Product inventory levels are out of sync with fulfillment provider”
- Action: Synchronize inventory levels across systems
- Impact: Prevent overselling and improve order fulfillment
User Experience & Safety Features
Action Notifications
Dashboard Alerts
- Action Badge: Star icon with number of pending actions
- Priority Color Coding:
- 🔴 Red: Critical/High priority actions
- 🟡 Yellow: Medium priority actions
- 🔵 Blue: Low priority actions
- Quick Preview: Hover to see action details without opening modal
Email Notifications
- Immediate Alerts: Sent when critical actions are detected
- Daily Summaries: Digest of pending actions requiring attention
- Reminder Emails: Follow-up notifications for unresolved actions
Action Review Process
1. Action Details
When you click on an action, you’ll see:- Clear Description: What the issue is and why it needs attention
- Recommended Solution: Specific actions to resolve the problem
- Impact Assessment: How the change will affect your business
- Priority Level: How urgent the action is
2. Preview Changes
Before applying any action, you can:- See Exact Changes: Before/after comparison of what will be modified
- Review Affected Records: Complete list of items that will be changed
- Understand Impact: Number of records affected and scope of changes
3. Safety Warnings
The system provides multiple levels of protection: Safe Operations (Blue)- Affects fewer than 10 records
- Normal operation indicators
- Standard apply button
- Affects 10-99 records
- Warning message: “This action will affect X records. Please verify this is intentional.”
- Proceed with caution indicators
- Affects 100+ records
- Danger Warning: “This is a bulk operation that could cause significant data changes.”
- Mandatory Confirmation: Must check “I understand this is a dangerous operation” to proceed
- Red Apply Button: Visual indicator of dangerous operation
Input Forms & Customization
Many actions allow you to customize the solution:Text Input Actions
- Product Names: Update product titles and descriptions
- SKU Corrections: Fix product SKU formatting
- URL Updates: Correct buy link URLs
Numeric Input Actions
- Price Adjustments: Set new product prices
- Cost Updates: Adjust shipping costs and COGS
- Inventory Levels: Update stock quantities
Selection Actions
- Category Changes: Choose from predefined product categories
- Status Updates: Change product or page status
- Priority Assignments: Set action priority levels
Action Resolution
Apply Actions
- Single Action: Apply individual actions after review
- Bulk Actions: Apply multiple related actions at once
- Immediate Effect: Changes take effect immediately
- Confirmation: Success notification with summary of changes
Decline Actions
- Reason Tracking: System tracks why actions were declined
- No Changes: Declining an action makes no changes to your data
- Future Prevention: System learns from declined actions
Action Categories in Detail
Cost Optimization Actions
Product Pricing Analysis- Identifies products with suboptimal pricing
- Suggests price adjustments based on conversion data
- Compares pricing with market standards
- Recommends A/B testing for price optimization
- Compares your set shipping costs with actual fulfillment costs
- Identifies products with outdated shipping calculations
- Suggests adjustments to improve profit margins
- Alerts when shipping costs significantly impact profitability
- Compares your cost of goods sold with fulfillment provider data
- Identifies discrepancies in product costs
- Suggests corrections to improve profit reporting
- Alerts when COGS changes affect pricing strategy
Data Quality Actions
Product Information Completeness- Identifies products missing essential information
- Suggests adding descriptions, images, and specifications
- Recommends category assignments for better organization
- Alerts when incomplete products affect user experience
- Finds inconsistencies in product data across systems
- Suggests standardization of formats and values
- Recommends cleanup of duplicate or outdated information
- Alerts when data inconsistencies affect operations
SEO & Performance Actions
Meta Tag Optimization- Identifies pages missing SEO meta tags
- Suggests optimized titles and descriptions
- Recommends keyword improvements
- Alerts when SEO issues affect search rankings
- Identifies slow-loading pages
- Suggests image optimization and script improvements
- Recommends performance enhancements
- Alerts when performance issues affect user experience
Buy Link Monitoring
Link Functionality Checks- Monitors buy links for errors and broken connections
- Identifies links leading to incorrect pages
- Suggests corrections for non-functional links
- Alerts when broken links affect sales
- Analyzes buy link performance and conversion rates
- Suggests improvements to link configurations
- Recommends A/B testing for link optimization
- Alerts when poor link performance affects revenue
Best Practices
Regular Review Schedule
- Daily: Check critical and high-priority actions
- Weekly: Review all pending actions and trends
- Monthly: Analyze action patterns and business impact
- Quarterly: Evaluate overall optimization results
Action Prioritization
- Address Critical Actions First: Focus on actions that affect sales or customer experience
- Batch Similar Actions: Apply related actions together for efficiency
- Test Before Bulk Changes: Preview all changes, especially bulk operations
- Monitor Results: Track the impact of applied actions
Safety Guidelines
- Always Preview: Review changes before applying any action
- Understand Impact: Know how many records will be affected
- Confirm Bulk Operations: Pay special attention to actions affecting 10+ records
- Backup Important Data: Ensure you have backups before major changes
- Test in Development: For complex changes, test in a development environment first
Troubleshooting Common Issues
Actions Not Appearing
- Check Email: Ensure you’re receiving action notifications
- Verify Dashboard: Look for the action badge in your dashboard
- Review Filters: Make sure you’re viewing all action categories
- Contact Support: If actions are missing, contact support
Actions Won’t Apply
- Check Permissions: Ensure you have proper access to modify data
- Review Input Values: Verify all required fields are completed correctly
- Check Network: Ensure stable internet connection during application
- Retry Later: Some actions may be temporarily unavailable
Understanding Action Impact
- Read Descriptions: Carefully review action descriptions and recommendations
- Check Preview: Always preview changes before applying
- Ask Questions: Contact support if you’re unsure about an action’s impact
- Start Small: Begin with low-impact actions to understand the system
Getting Help
Support Resources
- Email Support: [email protected]
- Documentation: Browse related guides for more context
- Preview Feature: Use the preview function to understand changes
- Action Descriptions: Read detailed descriptions within each action
When to Contact Support
- Actions seem incorrect or inappropriate
- Bulk operations affecting many records
- Unclear action descriptions or recommendations
- Technical issues preventing action application
- Questions about action impact on your business
Related Documentation
- Cost Optimization - Understanding profit margins and pricing
- Data Quality - Maintaining accurate product information
- SEO Best Practices - Optimizing your pages for search engines
- Buy Links - Setting up and managing purchase links
- Reconciliation - Syncing data with fulfillment providers