Page Variants

Page variants allow you to create multiple versions of the same page for split testing, optimization, or different marketing campaigns.

​

Creating Page Variants

​

Add a New Variant

1. Go to Pages → Select your page
2. Click “Add Variant” or “Create Variant”
3. The system automatically creates a new variant with the next number (V1, V2, V3, etc.)
4. Edit the new variant with your desired changes

​

Variant Naming System

Elastic Funnels uses a numerical system instead of letters:

• V1 - First variant (original)
• V2 - Second variant
• V3 - Third variant
• And so on…

Why numbers instead of letters?

• Clearer progression - Easy to understand the sequence
• No confusion - No ambiguity about which comes first
• Unlimited variants - Can create as many as needed (V1, V2, V3…V100)

​

Managing Variants

​

Set Active Variant

1. Select the variant you want to make active
2. Click “Set as Active” or toggle the active status
3. The URL updates automatically to show the active version
4. Version parameter is added to the URL (e.g., ?v=2)

​

Version URL Structure

• V1 (Default): https://yoursite.com/page
• V2: https://yoursite.com/page?v=2
• V3: https://yoursite.com/page?v=3

​

Variant Status

Each variant has a status:

• Active - Currently serving to visitors
• Draft - Work in progress, not live
• Paused - Temporarily disabled
• Archived - Saved for reference but not active

​

Split Testing with Variants

​

Page-Level Split Testing

Use variants for A/B testing different page versions:

1. Create multiple variants with different content
2. Set up split test in Page Events or Funnel level
3. Configure traffic distribution (50/50, 70/30, etc.)
4. Monitor performance metrics for each variant

​

Funnel-Level Integration

Variants work seamlessly with funnel split testing:

• Split test node can direct traffic to different variants
• Purchase tracking attributes conversions to specific variants
• Analytics show performance data for each variant

​

Best Practices

​

Variant Organization

• Clear naming - Use descriptive names beyond just V1, V2, V3
• Version notes - Document what changed in each variant
• Purpose tracking - Record why each variant was created
• Performance baseline - Always keep your original as a control

​

Testing Strategy

• Test one element at a time for clear results
• Significant changes - Make meaningful differences between variants
• Statistical significance - Run tests long enough for reliable data
• Document results - Keep notes on what worked and what didn’t

​

Content Management

• Consistent structure - Keep similar layouts when possible
• Asset management - Organize images and videos for each variant
• Mobile optimization - Ensure all variants work on mobile devices
• Loading speed - Optimize each variant for fast loading

​

Advanced Variant Usage

​

Campaign-Specific Variants

Create variants for different marketing campaigns:

• Traffic source optimization - Different versions for different sources
• Seasonal campaigns - Holiday or event-specific versions
• Geographic targeting - Location-specific content
• Device optimization - Mobile vs desktop optimized versions

​

Personalization

Use variants for personalized experiences:

• Affiliate-specific - Different versions for different affiliates
• User segment - Different content for different user types
• Purchase history - Different offers based on past purchases
• Behavior-based - Different content based on user actions

​

Technical Implementation

​

URL Parameters

Variants use the v= parameter:

• Default behavior - V1 loads without parameter
• Explicit versions - V2+ require v=2, v=3, etc.
• SEO considerations - Use canonical tags for duplicate content
• Analytics tracking - Ensure proper tracking for each variant

​

Page Events Integration

Variants work with Page Events:

• Query parameter conditions - Can check for version parameter
• Dynamic content - Can load different content based on variant
• Conditional logic - Different actions for different variants

​

Funnel Integration

Variants integrate with funnel flows:

• Split test routing - Direct traffic to specific variants
• Purchase attribution - Track which variant drove the conversion
• Upsell sequences - Different upsells based on variant performance

​

Analytics and Reporting

​

Performance Metrics

Track key metrics for each variant:

• Conversion rate - Percentage of visitors who convert
• Revenue per visitor - Average revenue generated
• Bounce rate - Percentage who leave immediately
• Time on page - How long visitors stay
• Click-through rate - Engagement with call-to-action buttons

​

Comparison Tools

• Side-by-side comparison - Compare variant performance
• Statistical significance - Determine if differences are meaningful
• Confidence intervals - Understand the reliability of results
• Performance trends - Track improvement over time

​

Troubleshooting

​

Common Issues

• Variants not loading - Check URL parameters and routing
• Split tests not working - Verify funnel or page event configuration
• Analytics not tracking - Ensure proper tracking setup for variants
• Content not updating - Clear cache and check variant status

​

Testing Your Variants

1. Direct URL access - Test each variant URL directly
2. Split test functionality - Verify random distribution works
3. Mobile testing - Check all variants on mobile devices
4. Cross-browser testing - Ensure compatibility across browsers
5. Performance testing - Check loading speed for each variant