Page Variants

Page variants let you run multiple versions of the same page for split tests, fresh angles, or different campaigns.

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Creating Page Variants

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Add a New Variant

1. Go to Pages → Select your page
2. Click “Add Variant” or “Create Variant”
3. The system automatically creates a new variant with the next number (V1, V2, V3, etc.)
4. Edit the new variant with your desired changes

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Variant Naming System

ElasticFunnels uses a numerical system instead of letters:

• V1 - First variant (original)
• V2 - Second variant
• V3 - Third variant
• And so on…

Why numbers instead of letters?

• Clearer progression - Easy to understand the sequence
• No confusion - No ambiguity about which comes first
• Unlimited variants - Can create as many as needed (V1, V2, V3…V100)

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Managing Variants

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Set Active Variant

1. Select the variant you want to make active
2. Click “Set as Active” or toggle the active status
3. The active version changes for the page
4. Variant slugs can be used when you need a separate URL for a specific variant

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Variant URLs

• The primary variant uses the page’s normal URL, for example https://yoursite.com/page.
• Additional variants are separate page records and can have their own variant_slug.
• If a variant slug is configured, it can be served as its own URL, for example https://yoursite.com/page-v2.
• Funnel and Page Events variant nodes can also route traffic to a variant directly.

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Variant Status

Each variant has a status:

• Active - Currently serving to visitors
• Draft - Work in progress, not live
• Paused - Temporarily disabled
• Archived - Saved for reference but not active

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Serving a variant from Page Events

The Load Another Page node (page_variant) renders another page’s content at the current URL — no redirect, no URL change. It is how a variant gets served without giving it its own address. The node is skipped in preview mode, so previewing a page always shows the page itself.

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Split Testing with Variants

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Page-level split testing

To split traffic between variants at one URL:

1. Create the variants with different content.
2. In Page Events, add a Split Test node and set Total Variants.
3. A Traffic Distribution node is created per output — set the percentages.
4. Under each Traffic Distribution node, attach a Load Another Page pointing at that variant.
5. Save. The split-test record is created and the node gains a View Results link.

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Funnel-level integration

Variants work with funnel split testing:

• Split test node can direct traffic to different variants
• Purchase tracking attributes conversions to specific variants
• Analytics show performance data for each variant

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Best Practices

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Variant Organization

• Clear naming - Use descriptive names beyond just V1, V2, V3
• Version notes - Document what changed in each variant
• Purpose tracking - Record why each variant was created
• Performance baseline - Always keep your original as a control

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Testing Strategy

• Test one element at a time for clear results
• Significant changes - Make meaningful differences between variants
• Statistical significance - Run tests long enough for reliable data
• Document results - Keep notes on what worked and what didn’t

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Content Management

• Consistent structure - Keep similar layouts when possible
• Asset management - Organize images and videos for each variant
• Mobile optimization - Ensure all variants work on mobile devices
• Loading speed - Optimize each variant for fast loading

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Advanced Variant Usage

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Campaign-Specific Variants

Create variants for different marketing campaigns:

• Traffic source optimization - Different versions for different sources
• Seasonal campaigns - Holiday or event-specific versions
• Geographic targeting - Location-specific content
• Device optimization - Mobile vs desktop optimized versions

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Personalization

Use variants for personalized experiences:

• Affiliate-specific - Different versions for different affiliates
• User segment - Different content for different user types
• Purchase history - Different offers based on past purchases
• Behavior-based - Different content based on user actions

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URLs and Routing

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Reaching a specific variant

There are two ways, and no v= query parameter:

• By its own slug — the active variant answers on the page’s slug; every other variant answers on its variant_slug (for example page-v2). A variant without a variant_slug has no URL of its own.
• By a Load Another Page node — the variant renders at the primary page’s URL, with nothing in the address bar to reveal it. This is what you want for split tests.

SEO considerations — use canonical tags when several slugs serve near-identical content.

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Page Events Integration

Variants work with Page Events:

• Load Another Page - Serve a variant at the primary URL
• Query parameter conditions - Route to a variant based on the incoming URL
• Dynamic content - Swap sections rather than the whole page
• Conditional logic - Different actions for different variants

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Funnel Integration

Variants integrate with funnel flows:

• Split test routing - Direct traffic to specific variants
• Purchase attribution - Track which variant drove the conversion
• Upsell sequences - Different upsells based on variant performance

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Analytics and Reporting

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Performance Metrics

Track key metrics for each variant:

• Conversion rate - Percentage of visitors who convert
• Revenue per visitor - Average revenue generated
• Bounce rate - Percentage who leave immediately
• Time on page - How long visitors stay
• Click-through rate - Engagement with call-to-action buttons

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Comparison Tools

• Side-by-side comparison - Compare variant performance
• Statistical significance - Determine if differences are meaningful
• Confidence intervals - Understand the reliability of results
• Performance trends - Track improvement over time

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Troubleshooting

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Common Issues

• Variants not loading - Check the variant’s variant_slug, or that a Load Another Page node is on the branch being taken. A condition on its own only picks a path — it does not load a page.
• Preview always shows the primary page - Expected: Load Another Page is skipped in preview mode.
• Split tests not working - Verify funnel or page event configuration
• Analytics not tracking - Ensure proper tracking setup for variants
• Content not updating - Clear cache and check variant status

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Testing Your Variants

1. Direct URL access - Test each variant URL directly
2. Split test functionality - Verify random distribution works
3. Mobile testing - Check all variants on mobile devices
4. Cross-browser testing - Ensure compatibility across browsers
5. Performance testing - Check loading speed for each variant