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When customers purchase from pages that aren’t properly assigned to a funnel, the system automatically redirects them to a default thank you page instead of following your intended funnel flow. Understanding and configuring this behavior is crucial for maintaining your sales funnel continuity.

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Default Redirect Behavior

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When Default Redirects Occur

The system redirects customers to a generic thank you page (/thank-you) in these situations:
  1. Page Not in Expected Funnel: The customer purchases from a VSL page, homepage, or landing page that isn’t part of any active funnel
  2. No Active Funnel on Domain: There’s no funnel assigned to the current domain the customer is purchasing from
  3. Missing Funnel Parameter: The customer accessed the page without the ?f=funnel_code parameter and no default funnel is set

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Why This Happens

This default behavior serves as a fallback mechanism to ensure:
  • Customers always receive purchase confirmation
  • The checkout process completes successfully
  • No customers are left without a post-purchase experience
  • Business continuity even when funnel configuration is incomplete
While the default redirect ensures checkout completion, it bypasses your intended upsell sequences, tracking, and custom post-purchase flows. Proper domain-funnel assignment is essential for optimal conversion rates.

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Domain-Funnel Assignment

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Understanding Domain Assignment

Every funnel can be assigned to one or more domains to control which funnel handles purchases from that domain. Key Concepts:
  • Domain Assignment: Links a specific domain to a funnel
  • Default Funnel: The funnel that handles all traffic on a domain without explicit funnel parameters
  • Funnel Parameter: The ?f=funnel_code URL parameter that explicitly specifies which funnel to use

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How to Assign Domains to Funnels

  1. Go to Funnels in your dashboard
  2. Find and select the funnel you want to configure
  3. Click Edit Funnel
  4. In the funnel editor, go to the Domains section
  5. Click Add Domain
  6. Enter your domain (e.g., yoursite.com)
  7. Choose assignment type:
    • Explicit Only: Requires ?f=funnel_code parameter
    • Default for Domain: Handles all traffic without parameters
  8. Check “Make Default” if you want this funnel to handle all traffic on this domain
  9. Save your configuration

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Method 2: Through Settings (Alternative)

  1. Go to Settings → Domains section
  2. Click Add Domain or find an existing domain
  3. Configure domain settings and assign to funnels
  4. Set default funnel assignments as needed

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Important Notes

  • A funnel can be on multiple domains: You can assign the same funnel to several domains
  • Multiple default assignments: A funnel can be set as default on multiple domains
  • Flexible access: Some domains can require the ?f=funnel_code parameter while others have the funnel as default

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Multiple Domain Configuration

You can assign multiple domains to the same funnel: Example Setup:
  • Main domain: yoursite.com (set as default)
  • Backup domain: backup-domain.com (set as default)
  • Testing domain: test.yoursite.com (explicit only)

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The Funnel Parameter System

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Understanding ?f=funnel_code

The funnel parameter (?f=) explicitly tells the system which funnel to use: Examples:
  • https://yoursite.com/page?f=main-funnel - Uses “main-funnel”
  • https://yoursite.com/page?f=upsell-sequence - Uses “upsell-sequence”
  • https://yoursite.com/page - Uses default funnel (if set) or triggers default redirect

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When to Use Funnel Parameters

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Required Scenarios:

  • Multiple funnels per domain: When you have different products/campaigns
  • Testing new funnels: Before making them default
  • Affiliate-specific funnels: Different flows for different traffic sources
  • Campaign-specific flows: Unique sequences for different marketing campaigns

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Optional Scenarios:

  • Single funnel per domain: Set as default to avoid parameter requirement
  • Simple product flows: When you only have one purchase path
  • General traffic: Most visitors can use the default funnel
To get a properly formatted funnel link with the correct parameter:
  1. Go to Funnels in your dashboard
  2. Find the funnel you want in the list
  3. Click “Generate Tracking Link” for that funnel
  4. This will provide you with the complete URL including the proper ?f=funnel_code parameter
  5. Use this link for your marketing campaigns, affiliate links, or anywhere you need to ensure visitors enter the specific funnel

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Best Practices for Parameter Usage

For Traffic Sources: 
Facebook Ads: https://yoursite.com/page?f=facebook-funnel&source=fb
Google Ads: https://yoursite.com/page?f=google-funnel&source=google
Affiliate Links: https://yoursite.com/page?f=affiliate-funnel&aff=partner123
For Product Lines: 
Product A: https://yoursite.com/page?f=product-a-funnel
Product B: https://yoursite.com/page?f=product-b-funnel
Premium: https://yoursite.com/page?f=premium-funnel

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Configuration Examples

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Example 1: Single Product Website

Scenario: One main product with one sales funnel Setup:
  1. Create one funnel: “main-sales-funnel”
  2. Assign your domain: yoursite.com
  3. Set as default: ✅ Checked
  4. Result: All purchases automatically use the correct funnel

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Example 2: Multi-Product Website

Scenario: Multiple products with different upsell sequences Setup:
  1. Create multiple funnels:
    • “weight-loss-funnel”
    • “muscle-gain-funnel”
    • “supplements-funnel”
  2. Assign all to domain: fitnesssite.com
  3. Set default: Choose your main product funnel
  4. Use parameters for other products:
    • Weight loss: ?f=weight-loss-funnel
    • Muscle gain: ?f=muscle-gain-funnel
    • Supplements: ?f=supplements-funnel

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Example 3: Multiple Domains

Scenario: Different brands on different domains Setup:
  1. Brand A Funnel:
    • Domain: brand-a.com (default)
    • Handles all Brand A traffic
  2. Brand B Funnel:
    • Domain: brand-b.com (default)
    • Handles all Brand B traffic
  3. Testing Funnel:
    • Domain: test.brand-a.com (explicit only)
    • Requires ?f=test-funnel parameter

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Troubleshooting Common Issues

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Issue: Customers Going to Default Thank You Page

Symptoms:
  • Customers complete purchase but see generic thank you page
  • Missing expected upsells or post-purchase flow
  • No funnel tracking data for purchases
Solutions:
  1. Check domain assignment: Ensure your domain is assigned to a funnel
  2. Verify default setting: Make sure a default funnel is set if not using parameters
  3. Test with parameters: Try accessing with ?f=your-funnel-code
  4. Review purchase links: Ensure buy buttons are on funnel-assigned pages
  5. Use generated links: Get proper funnel links via “Generate Tracking Link” in the funnel list

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Issue: Wrong Funnel Executing

Symptoms:
  • Customers enter wrong upsell sequence
  • Incorrect post-purchase flow
  • Wrong tracking attribution
Solutions:
  1. Check parameter conflicts: Multiple funnel parameters can cause conflicts
  2. Review default funnel: Default might be overriding intended funnel
  3. Verify URL structure: Ensure funnel parameters are correctly formatted
  4. Test explicit parameters: Use specific ?f= parameters to override defaults
  5. Use generated links: Generate proper tracking links to ensure correct funnel codes

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Issue: Funnel Parameter Not Working

Symptoms:
  • Funnel parameter ignored
  • Always defaults to same funnel
  • Parameter appears in URL but doesn’t change behavior
Solutions:
  1. Verify funnel code: Check that the funnel code in parameter matches exactly
  2. Check funnel status: Ensure the target funnel is active and published
  3. Review domain configuration: Confirm funnel is assigned to the current domain
  4. Clear cache: Browser or CDN caching might serve old configuration
  5. Use generated links: Get the correct funnel code via “Generate Tracking Link”

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Testing Your Configuration

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Step 1: Test Default Behavior

  1. Visit your page without any parameters: https://yoursite.com/page
  2. Complete a test purchase
  3. Verify you enter the correct funnel flow

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Step 2: Test Explicit Parameters

  1. Visit with funnel parameter: https://yoursite.com/page?f=your-funnel-code
  2. Complete a test purchase
  3. Confirm the specified funnel executes

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Step 3: Test Edge Cases

  1. Invalid funnel code: ?f=nonexistent-funnel (should fall back to default)
  2. Empty parameter: ?f= (should use default funnel)
  3. Multiple parameters: ?f=funnel1&f=funnel2 (should use first valid one)

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Verification Checklist

  • Domain is assigned to intended funnel
  • Default funnel is set (if desired)
  • Test purchases complete successfully
  • Correct upsell sequences execute
  • Analytics track properly
  • All purchase links work correctly

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Best Practices

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Domain Management

  1. Set clear defaults: Every active domain should have a default funnel
  2. Document assignments: Keep track of which domains use which funnels
  3. Regular testing: Test purchase flows on all domains monthly
  4. Monitor analytics: Watch for unexpected redirect patterns

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Funnel Parameter Strategy

  1. Use descriptive codes: Make funnel codes clear and memorable
  2. Document parameter usage: Track which campaigns use which parameters
  3. Test all combinations: Verify every parameter/domain combination works
  4. Monitor performance: Compare conversion rates across different funnels
  5. Use generated links: Always use “Generate Tracking Link” to get correct funnel codes

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Maintenance & Updates

  1. Regular audits: Review domain-funnel assignments quarterly
  2. Test after changes: Always test purchase flows after configuration changes
  3. Monitor customer feedback: Watch for complaints about unexpected experiences
  4. Update documentation: Keep team informed of configuration changes
Proper domain-funnel assignment is crucial for maximizing your conversion rates and providing seamless customer experiences. Take time to configure this correctly before launching any marketing campaigns.