Campaigns Management - ElasticFunnels.io Documentation

Overview

Campaigns Management gives you complete control over your Meta Ads campaigns without leaving ElasticFunnels. View your campaigns, ad sets, and ads in a unified interface that combines Meta’s advertising metrics with your funnel’s conversion data, giving you a complete picture of ROI and performance.

What You Can Do

View Campaign Hierarchy

Navigate through campaigns → ad sets → ads with intuitive breadcrumb navigation

Unified Metrics

See Meta ad metrics (spend, clicks, impressions) alongside funnel metrics (revenue, sales, profit) in one view

Control Campaigns

Pause, activate, and update budgets for campaigns, ad sets, and ads directly from the interface

Ad Preview

Preview ad creatives including images and videos without leaving the dashboard

Date Range Analysis

Select custom date ranges to analyze performance over any time period

Filter & Search

Filter by status and search by campaign name, ID, or objective

Getting Started

Prerequisites

Before using Campaigns Management, you need:

A Meta Ads Integration - Connect your Meta Ads account first
- Go to Settings → Integrations → Advertising
- Set up your Meta Ads integration (see Meta Ads Integration guide)
- Ensure you’ve selected an ad account
Tracking Links Created with Tracking Link Builder - Required for funnel analytics
- You must use the Tracking Link Builder to create tracking URLs
- Select Meta Ads as the platform in the builder
- The builder automatically generates the correct UTM parameters:
  - utm_campaign={{campaign.name}} (maps to campaign name)
  - utm_content={{adset.name}} (maps to ad set name)
  - utm_term={{ad.name}} (maps to ad name)
  - adid=fb_{{ad.id}} (required for ad spend tracking)

Critical: Without using the Tracking Link Builder to create your URLs with the predefined Meta Ads parameters, you’ll only see Meta’s ad metrics (spend, clicks, impressions). Funnel metrics (revenue, sales, profit) will not appear because the system requires the specific parameter format generated by the Tracking Link Builder.

The Tracking Link Builder can be accessed from:

Tools → Tracking → Tracking Link Builder
Pages list → Dropdown → “Get Tracking Link”
Funnels list → Dropdown → “Get Tracking Link”

See the Setting Up UTM Tracking section below for detailed instructions.

Accessing Campaigns Management

Navigate to Settings → Integrations
Click on your Meta Ads integration
Look for the “Campaigns” tab or link
You’ll see your campaigns list

If you have multiple Meta Ads integrations, make sure you’re viewing the one connected to the ad account you want to manage.

Understanding the Interface

Campaign Hierarchy

Campaigns Management uses a three-level hierarchy:

Campaigns (Top Level)
  └── Ad Sets (Second Level)
      └── Ads (Third Level)

Navigation:

Click a campaign name to view its ad sets
Click an ad set name to view its ads
Click an ad name to preview the creative
Use the breadcrumb navigation to go back to any level
Click “Campaigns” in the breadcrumb to return to the top level

View Levels

Campaign Level

Shows all campaigns in your selected ad account.Columns:

Campaign Name
Status
Objective
Budget
Performance metrics (when date range selected)
Funnel analytics (when date range selected)

Actions:

Pause/Activate
Update Budget
View Ad Sets

Ad Set Level

Shows all ad sets within a selected campaign.Columns:

Ad Set Name
Status
Budget
Performance metrics (when date range selected)
Funnel analytics (when date range selected)

Actions:

Pause/Activate
Update Budget
View Ads

Ad set status may show parent campaign status if the campaign is paused or archived.

Ad Level

Shows all ads within a selected ad set.Columns:

Ad Name
Status
Performance metrics (when date range selected)
Funnel analytics (when date range selected)

Actions:

Pause/Activate
Preview Ad Creative

Ad status may show parent ad set or campaign status if either parent is paused or archived.

Metrics Explained

Meta Ad Metrics

These come directly from Meta’s API and show your advertising performance:

Spend

Total amount spent on ads in the selected date range

Impressions

Number of times your ads were shown

Clicks

Number of clicks on your ads

CPM

Cost per 1,000 impressions

CPC

Cost per click

CTR

Click-through rate (clicks ÷ impressions)

Funnel Analytics Metrics

These come from your ElasticFunnels tracking and show conversion performance:

Funnel Revenue

Total revenue from conversions attributed to this campaign/ad set/ad

Funnel Sales

Number of sales/conversions

Funnel Profit

Net revenue minus ad spend and COGS

RPC

Revenue per click (revenue ÷ clicks)

PPC

Profit per click (profit ÷ clicks)

CPA

Cost per acquisition (spend ÷ sales)

CVR

Conversion rate (sales ÷ clicks)

AOV

Average order value (revenue ÷ sales)

Funnel analytics require proper UTM parameters in your tracking URLs. See the “Setting Up UTM Tracking” section below.

Setting Up UTM Tracking

For funnel analytics to work correctly, your Meta Ads tracking URLs must use the specific UTM parameters predefined in the Tracking Link Builder. These parameters are required for proper attribution and to display funnel metrics in Campaigns Management.

You must use the Tracking Link Builder to generate tracking URLs with the correct parameter format. Manually creating URLs may result in missing or incorrect parameters, which will prevent funnel analytics from appearing.

Required UTM Parameters (Predefined Format)

The Tracking Link Builder automatically generates URLs with these specific parameters for Meta Ads:

utm_source={{site_source_name}}
utm_medium={{placement}}
utm_campaign={{campaign.name}}
utm_content={{adset.name}}
utm_term={{ad.name}}
adid=fb_{{ad.id}}

The {{...}} tokens are dynamic placeholders that Meta Ads automatically replaces with actual values when someone clicks your ad. This ensures accurate tracking even if you rename campaigns later.

Using the Tracking Link Builder

Recommended Method: Use the Tracking Link Builder The Tracking Link Builder is the only supported way to create tracking URLs for Campaigns Management. It ensures:

✅ Correct UTM parameter format
✅ Proper adid parameter for ad spend tracking
✅ Dynamic tokens that auto-update with campaign names
✅ Compatibility with all Meta Ads features

How to Access:

From Tools Menu

From Pages List

Go to Pages in the main menu
Find the page you want to create a tracking link for
Click the dropdown menu (three dots) on the page row
Select “Get Tracking Link”
The builder opens with your page pre-selected
Select Meta Ads from the “Auto Cost Update” dropdown
Copy the generated link

From Funnels List

Go to Funnels in the main menu
Find the funnel you want to create a tracking link for
Click the dropdown menu (three dots) on the funnel row
Select “Get Tracking Link”
The builder opens with your funnel pre-selected
Select Meta Ads from the “Auto Cost Update” dropdown
Copy the generated link

Generated URL Format

When you use the Tracking Link Builder with Meta Ads selected, it generates a URL like this:

https://yourfunnel.com/landing-page?
  utm_source={{site_source_name}}&
  utm_medium={{placement}}&
  utm_campaign={{campaign.name}}&
  utm_content={{adset.name}}&
  utm_term={{ad.name}}&
  adid=fb_{{ad.id}}

For detailed instructions on using the Tracking Link Builder, including all available tokens and platform-specific templates, see the Tracking Link Builder documentation.

Critical Requirements

Parameter Matching: The UTM parameter values must exactly match your campaign, ad set, and ad names in Meta Ads for proper attribution. The Tracking Link Builder uses dynamic tokens ({{campaign.name}}, etc.) that automatically match, but if you manually edit the URL, ensure exact matching.Required Parameters: All of these parameters must be present:

utm_campaign (maps to campaign name)
utm_content (maps to ad set name)
utm_term (maps to ad name)
adid (required for ad spend tracking)

What Happens Without Proper Parameters

If your tracking URLs don’t use the predefined format from the Tracking Link Builder:

❌ Funnel metrics (revenue, sales, profit) will show as zero
❌ Ad spend tracking may not work correctly
❌ ROI calculations will be inaccurate
❌ Campaign-level attribution will fail

If you’re not seeing funnel metrics in Campaigns Management, verify that:

You used the Tracking Link Builder to create your URLs
You selected “Meta Ads” as the platform
The URLs are correctly added to your Meta Ads campaigns
You have conversions in the selected date range

Using Date Ranges

Date ranges control which metrics are displayed:

Without Date Range

Shows only basic information (name, status, budget)
No performance metrics
No funnel analytics

With Date Range

Shows all Meta ad metrics (spend, clicks, impressions, etc.)
Shows all funnel analytics (revenue, sales, profit, etc.)
Metrics are calculated for the selected time period

How to Select a Date Range

Use the date range picker in the top-right of the campaigns interface
Select your start and end dates
Metrics will automatically update
The date range is saved in the URL, so you can bookmark specific date ranges

Use date ranges to compare performance across different time periods. Try comparing this month vs. last month to see trends.

Managing Campaigns

Pausing and Activating

You can pause or activate campaigns, ad sets, and ads directly from the interface:

Find the item you want to pause/activate
Click the “Pause” or “Activate” button in the Actions column
Confirm the action in the modal
The status will update immediately

Pausing a campaign pauses all its ad sets and ads
Pausing an ad set pauses all its ads
If a parent is paused, child items will show the parent’s status

Updating Budgets

You can update daily or lifetime budgets for campaigns and ad sets:

Click the “Budget” button in the Actions column
Enter either:
- Daily Budget: Maximum spend per day
- Lifetime Budget: Total spend for the campaign/ad set
Click “Update”
Changes take effect immediately in Meta Ads

Budget amounts are in your ad account’s currency. Budgets are stored in cents internally but displayed in dollars.

Previewing Ad Creatives

For ads, you can preview the creative assets:

Click an ad name or the eye icon next to it
A modal will open showing:
- Image previews (if available)
- Video previews (if available)
- Creative details (ID, name, landing page URL)
- Download links for video sources (MP4)

Video previews may take a moment to load as we fetch the direct video source from Meta’s API.

Filtering and Searching

Status Filter

Filter campaigns, ad sets, or ads by status:

All - Show all items regardless of status
Active - Only show active items
Paused - Only show paused items
Archived - Only show archived items

Search

Use the search box to find specific items by:

Campaign/Ad Set/Ad name
ID
Objective (for campaigns)

The search is case-insensitive and searches across multiple fields simultaneously.

Refreshing Data

Manual Refresh

Click the refresh button (circular arrow icon) to manually sync data from Meta Ads.

To prevent rate limiting, refreshes are throttled to once every 30 seconds. If you try to refresh too soon, you’ll see a warning message.

Automatic Sync

Campaign data is automatically synced every 2 hours. However, for real-time status changes and budget updates, use the manual refresh button.

Understanding Status Display

The status column shows the effective status, which may be affected by parent items:

Campaign Level

Shows the campaign’s actual status

Ad Set Level

If campaign is paused: Shows “Campaign paused”
If ad set is active but campaign is paused: Shows “Active but campaign paused”
Otherwise: Shows the ad set’s status

Ad Level

If ad set is paused: Shows “Ad Set paused”
If campaign is paused: Shows “Campaign paused”
If ad is active but parent is paused: Shows “Active but [parent] paused”
Otherwise: Shows the ad’s status

This status display helps you understand why an ad might not be running even if it’s set to “Active” in Meta Ads.

Best Practices

Set Up UTM Tracking First

Before analyzing funnel metrics, ensure your tracking URLs include the correct UTM parameters. Use the Tracking Link Builder for accuracy.

Use Date Ranges for Analysis

Always select a date range when analyzing performance. Without a date range, you’ll only see basic information without metrics.

Monitor Profit, Not Just Revenue

Use the “Funnel Profit” column to see true ROI. A campaign with high revenue but negative profit needs optimization.

Compare RPC vs CPC

If RPC (Revenue Per Click) is higher than CPC (Cost Per Click), your campaign is profitable. Use this to identify winning campaigns.

Check Parent Status

If an ad set or ad shows unexpected status, check if the parent campaign is paused. The status display will indicate this.

Refresh After Changes

After making changes in Meta Ads Manager, use the refresh button to see updates in ElasticFunnels immediately.

Troubleshooting

No Metrics Showing

Possible Causes:

No date range selected (metrics require a date range)
No ad spend in the selected date range
Date range is in the future

Solution: Select a date range that includes dates with actual ad activity

Funnel Metrics Show Zero

Possible Causes:

Not using Tracking Link Builder to create URLs (most common)
Missing UTM parameters in tracking URLs
UTM parameter values don’t match campaign/ad set/ad names exactly
No conversions in the selected date range

Solution:

Use the Tracking Link Builder - This is required. Go to Tools → Tracking → Tracking Link Builder, select Meta Ads platform, and generate your URLs
Verify the generated URLs include all required parameters: utm_campaign, utm_content, utm_term, and adid
Ensure you’re using the URLs generated by the builder in your Meta Ads campaigns
Check that you have conversions in the selected date range

The Tracking Link Builder automatically generates the correct parameter format. If you manually created URLs or edited the builder’s output, you may have broken the required format.

Status Changes Not Reflecting

Cause: Data syncs every 2 hours automaticallySolution: Click the refresh button to manually sync latest data from Meta Ads

Can't See My Campaigns

Possible Causes:

Wrong integration selected
Integration not connected to the correct ad account
No campaigns in the ad account

Solution:

Verify you’re viewing the correct Meta Ads integration
Check that the integration is connected to the right ad account
Confirm campaigns exist in Meta Ads Manager

Budget Update Fails

Possible Causes:

Invalid budget amount
Campaign/ad set is archived
Insufficient permissions

Solution:

Ensure budget is a positive number
Check that the item is not archived
Verify you have edit permissions in Meta Ads

Ad Preview Not Loading

Possible Causes:

Ad has no creative attached
Video source unavailable
Network issues

Solution:

Check if the ad has creative data in Meta Ads Manager
Wait a moment for video sources to load
Try refreshing the page

Integration with Other Features

Analytics Dashboard

Campaign data from Campaigns Management feeds into your main Analytics dashboard:

Ad spend metrics appear in Analytics → Ad Spend Reports
Conversion data is used for ROI calculations
Profit metrics help identify winning campaigns

Tracking Link Builder

Required for Campaigns Management: The Tracking Link Builder is the only supported way to create tracking URLs that work with Campaigns Management. How to Use:

Access the builder:
- Tools → Tracking → Tracking Link Builder, OR
- Pages list → Dropdown → “Get Tracking Link”, OR
- Funnels list → Dropdown → “Get Tracking Link”
Select your destination (URL, Page, or Funnel)
Select “Meta Ads” from the “Auto Cost Update” dropdown (critical step)
The builder automatically generates URLs with the correct UTM structure:
- utm_campaign={{campaign.name}}
- utm_content={{adset.name}}
- utm_term={{ad.name}}
- adid=fb_{{ad.id}}
Copy the generated link and use it in your Meta Ads campaigns

For complete documentation on the Tracking Link Builder, including all available tokens and platform templates, see the Tracking Link Builder guide.

Conversion Tracking

Campaigns Management works alongside your Meta Ads integration’s conversion postbacks:

Postbacks send conversion data to Meta
Campaigns Management shows that same data in your funnel metrics
Both use the same UTM parameters for attribution

Frequently Asked Questions

How often is campaign data updated?

Campaign data syncs automatically every 2 hours. You can also manually refresh using the refresh button (throttled to once per 30 seconds).

Why don't I see funnel metrics?

Funnel metrics require:

A date range selected
Proper UTM parameters in your tracking URLs
UTM values that exactly match your campaign/ad set/ad names
Actual conversions in the selected date range

Can I manage campaigns for multiple ad accounts?

Yes! Create separate Meta Ads integrations for each ad account. Each integration has its own Campaigns Management view.

What's the difference between Meta metrics and Funnel metrics?

Meta metrics come from Meta’s API (spend, clicks, impressions) and show advertising performance.Funnel metrics come from your ElasticFunnels tracking (revenue, sales, profit) and show conversion performance.Together, they give you complete ROI visibility.

Can I export campaign data?

Currently, export functionality is not available in Campaigns Management. Use the Analytics dashboard for export capabilities.

Why does my ad show 'Active but campaign paused'?

This means the ad itself is set to “Active” in Meta Ads, but its parent campaign is paused. Meta won’t serve the ad because the campaign is paused, even though the ad status is active.

How do I know if my UTM tracking is working?

If you see funnel metrics (revenue, sales, profit) with non-zero values, your UTM tracking is working correctly.If all funnel metrics are zero:

Verify you used the Tracking Link Builder to create your URLs
Confirm you selected “Meta Ads” as the platform in the builder
Check that the URLs are correctly added to your Meta Ads campaigns
Ensure you have conversions in the selected date range

Manually created URLs or URLs not generated by the Tracking Link Builder will not work with Campaigns Management.

Can I create new campaigns from ElasticFunnels?

Currently, Campaigns Management is for viewing and managing existing campaigns. Create new campaigns in Meta Ads Manager, then they’ll appear in ElasticFunnels after the next sync.

Next Steps

Meta Ads Integration

Learn how to set up your Meta Ads integration

Tracking Link Builder

Learn how to create tracking URLs with the correct parameters

Analytics Dashboard

View unified analytics across all your campaigns

Ad Spend Reports

Deep dive into ad performance metrics

Get Started

Essentials

Analytics & Metrics

Funnels

Page Events

Pages

Merchants

Integrations

Forms & Data

Products & Sales

Domains & Customization

Development & Debugging

​Overview

​What You Can Do

View Campaign Hierarchy

Unified Metrics

Control Campaigns

Ad Preview

Date Range Analysis

Filter & Search

​Getting Started

​Prerequisites

​Accessing Campaigns Management

​Understanding the Interface

​Campaign Hierarchy

​View Levels

​Metrics Explained

​Meta Ad Metrics

Spend

Impressions

Clicks

CPM

CPC

CTR

​Funnel Analytics Metrics

Funnel Revenue

Funnel Sales

Funnel Profit

RPC

PPC

CPA

CVR

AOV

​Setting Up UTM Tracking

​Required UTM Parameters (Predefined Format)

​Using the Tracking Link Builder

​Generated URL Format

​Critical Requirements

​What Happens Without Proper Parameters

​Using Date Ranges

​Without Date Range

​With Date Range

​How to Select a Date Range

​Managing Campaigns

​Pausing and Activating

​Updating Budgets

​Previewing Ad Creatives

​Filtering and Searching

​Status Filter

​Search

​Refreshing Data

​Manual Refresh

​Automatic Sync

​Understanding Status Display

​Campaign Level

​Ad Set Level

​Ad Level

​Best Practices

​Troubleshooting

​Integration with Other Features

​Analytics Dashboard

​Tracking Link Builder

​Conversion Tracking

​Frequently Asked Questions

​Next Steps

Meta Ads Integration

Tracking Link Builder

Analytics Dashboard

Ad Spend Reports

Overview

What You Can Do

Getting Started

Prerequisites

Accessing Campaigns Management

Understanding the Interface

Campaign Hierarchy

View Levels

Metrics Explained

Meta Ad Metrics

Funnel Analytics Metrics

Setting Up UTM Tracking

Required UTM Parameters (Predefined Format)

Using the Tracking Link Builder

Generated URL Format

Critical Requirements

What Happens Without Proper Parameters

Using Date Ranges

Without Date Range

With Date Range

How to Select a Date Range

Managing Campaigns

Pausing and Activating

Updating Budgets

Previewing Ad Creatives

Filtering and Searching

Status Filter

Search

Refreshing Data

Manual Refresh

Automatic Sync

Understanding Status Display

Campaign Level

Ad Set Level

Ad Level

Best Practices

Troubleshooting

Integration with Other Features

Analytics Dashboard

Tracking Link Builder

Conversion Tracking

Frequently Asked Questions

Next Steps