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Funnel-level split testing lets you test different pages or branches of your funnel. It works like component split testing, but instead of selecting a component inside a page, you select a target page or another node in the funnel.

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Setup

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Step 1: Add a Split Test to your funnel

  1. Open your funnel in the builder
  2. Click “Add Node” where you want to branch traffic
  3. Select “Split Test” as the node type

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Step 2: Create your variants

  1. For each variant, choose a target:
    • Page: Send visitors to a specific page node
    • Node: Send visitors to any existing node (e.g., an alternate VSL path)
  2. Set traffic percentages (must total 100%)
  3. Name variants clearly (e.g., “VSL A”, “VSL B”)

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Step 3: Connect and save

  1. Connect the split test node to each target page/node
  2. Ensure downstream nodes (purchase, upsells, declines) are connected
  3. Click “Save” and reload to confirm layout

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Best Practices

  • Keep one variable per test (page vs. branch) for clean attribution
  • Run tests long enough to reach statistical significance
  • Use clear variant names and document the hypothesis
  • Monitor performance and disable losing variants promptly
If you only need to test content inside a single page (like headlines or videos), use component split testing instead: Split Testing.

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Troubleshooting

  • Variants not receiving traffic: verify percentages total 100% and connections are valid
  • Wrong page loading: check that each variant points to the intended page/node
  • Missing upsell flow: ensure variant targets connect to the correct purchase/upsell nodes