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Use advanced purchase links to add buy buttons from the page builder without typing product codes by hand.

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Product Dropdown

Select products from a dropdown instead of typing product codes:
  1. Select a link element in your page builder
  2. Click “Insert Product Purchase Link” in the properties panel
  3. Choose from dropdown - All defined products appear in the list
  4. Generated link - ElasticFunnels creates the correct buy link
  5. Instant preview - See the link format immediately

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Benefits of Dropdown Selection

  • No manual typing - Eliminates typos in product codes
  • Visual product selection - See product names and details
  • Automatic formatting - Correct link syntax generated automatically
  • Consistent codes - Ensures all links use the same product identifiers
  • Quick updates - Change products without remembering codes
Generated format: [BUY=product_code]
  • Used for main product purchases
  • Integrates with your configured payment gateway
  • Automatically includes funnel settings (like CBFID)
Generated format: [UPSELL=product_code]
  • Used for upsell and cross-sell offers
  • Maintains purchase context from previous transaction
  • Optimized for post-purchase flows
Generated format: [DECLINE]
  • Used for “No thanks” or decline buttons
  • Automatically generated for upsell pages
  • Tracks declination rates for optimization
Generated formats: [UPSELL_UPGRADE=old_sku, new_sku] and [UPSELL_CANCEL]
  • Used for modifying existing subscriptions mid-funnel
  • Executes an API call instead of redirecting to checkout
  • Available for ClickBank and NMI merchants
  • See Subscription Upsells for full documentation

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Product Integration

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Product Definition Requirements

Before using the dropdown system, ensure you have:
  1. Products defined in the Products section
  2. Product codes assigned - Each product needs a unique code
  3. Pricing configured - Set up your pricing structure
  4. Merchant integration - Connected to your payment processor

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Product Organization

Best practices for product management:
  • Descriptive names - Use clear, recognizable product names
  • Consistent codes - Use logical naming conventions for codes
  • Category grouping - Organize products by type or campaign
  • Regular updates - Keep product list current and clean

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Automatic Parameter Addition

The system automatically adds relevant parameters:
  • CBFID integration - Automatically includes ClickBank pitch flow ID
  • Affiliate tracking - Adds affiliate parameters when applicable
  • Campaign data - Includes campaign tracking information
  • Custom attributes - Adds product-specific parameters
Links adapt based on context:
  • Funnel settings - Uses the funnel’s configured payment gateway
  • Domain settings - Applies domain-specific merchant settings
  • Visitor data - Includes relevant visitor tracking information
  • Split test variants - Adjusts based on active split tests

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Examples

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Basic Product Page

<!-- Before: Manual typing -->
<a href="[BUY=supplement_3_bottles]">Buy 3 Bottles</a>

<!-- After: Dropdown selection -->
Select link → Insert Product Purchase Link → Choose "3 Bottle Supplement Pack"
Result: <a href="[BUY=supplement_3_bottles]">Buy 3 Bottles</a>

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Upsell Page

<!-- Upsell offer -->
<a href="[UPSELL=supplement_6_bottles]">Upgrade to 6 Bottles</a>

<!-- Decline option -->
<a href="[DECLINE]">No Thanks</a>

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Multiple Product Options

<!-- Different variants on same page -->
<a href="[BUY=supplement_1_bottle]">1 Bottle - $49</a>
<a href="[BUY=supplement_3_bottles]">3 Bottles - $127</a>
<a href="[BUY=supplement_6_bottles]">6 Bottles - $197</a>

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Integration with Existing Systems

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ClickBank Integration

  • Automatic CBFID inclusion - No need to manually add pitch flow IDs
  • Product variant support - Works with multiple product options
  • Affiliate tracking - Maintains affiliate attribution through purchase flow

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Other Payment Gateways

  • Merchant-specific formatting - Adapts to your configured gateway
  • Parameter optimization - Includes gateway-specific requirements
  • Fallback handling - If a gateway-specific link cannot be generated, the page shows a clear error

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Best Practices

  • Use descriptive anchor text - Clear call-to-action text
  • Consistent styling - Maintain visual consistency across all buy buttons
  • Strategic placement - Position links where they make sense in the flow
  • Mobile optimization - Ensure links work well on all devices

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Product Management

  • Regular audits - Review and clean up unused products
  • Version control - Keep track of product changes and pricing updates
  • Test thoroughly - Verify all links work correctly after updates
  • Documentation - Maintain records of product codes and their purposes

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Performance Optimization

  • Minimize redirects - Use direct links when possible
  • Fast loading - Optimize for quick page and checkout loading
  • Error handling - Provide clear error messages for failed purchases
  • Analytics tracking - Monitor link performance and conversion rates

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Troubleshooting

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Common Issues

  • Product not appearing in dropdown - Check that product is properly defined
  • Link not working - Verify product code and merchant configuration
  • Wrong pricing displayed - Check product pricing configuration
  • Affiliate tracking missing - Ensure affiliate parameters are properly configured
  1. Preview mode - Test links in preview before publishing
  2. Test purchases - Use test mode to verify complete purchase flow
  3. Cross-browser testing - Ensure links work in all major browsers
  4. Mobile testing - Verify mobile purchase experience
  5. Analytics verification - Confirm tracking is working correctly

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Debugging Steps

  1. Check product configuration - Verify all product details are correct
  2. Verify merchant settings - Ensure payment gateway is properly configured
  3. Test link generation - Use the dropdown to regenerate links
  4. Monitor console - Check for JavaScript errors in browser console
  5. Review analytics - Look for patterns in failed purchases
  1. Identify manual links - Find all manually typed purchase links
  2. Use dropdown replacement - Replace with dropdown-generated links
  3. Test thoroughly - Verify all links still work after replacement
  4. Update documentation - Record changes for future reference

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Benefits of Migration

  • Reduced errors - Eliminate typos in product codes
  • Easier maintenance - Update products in one place
  • Better tracking - Improved analytics and conversion tracking
  • Easier updates - Easier to adapt when products or gateway settings change

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Advanced Customization

You can still add custom parameters to generated links: 
<!-- Generated base link -->
[BUY=product_code]

<!-- With custom parameters -->
[BUY=product_code extra=campaign_data source=email]
Use Page Events to modify links dynamically:
  • Conditional parameters - Add parameters based on visitor data
  • A/B testing - Test different link variations
  • Personalization - Customize links based on user preferences
  • Campaign tracking - Add campaign-specific parameters
Use the dropdown to avoid typos in product codes.