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Subscription analytics live in your dashboards. There is no separate Subscription Analytics page: you build a dashboard from the Subscriptions preset, or add the subscription cards to any dashboard you already have.

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Create the Subscriptions dashboard

  1. Open Dashboard and click Create dashboard.
  2. Choose Start from a preset and pick Subscriptions.
  3. Save. The dashboard opens with the KPI tiles and cards described below.
To add a single card to another dashboard, open the dashboard builder and pick it from the Subscriptions category.

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KPI tiles

MRR

Monthly recurring revenue: the amounts of your running subscriptions, each converted to a monthly value from its billing interval.

Active Subscribers

How many subscriptions are running and have not been canceled.

Churn Rate

Canceled subscriptions as a share of the active base.

Avg Customer LTV

Average revenue per subscription customer over their lifetime.

Net Revenue Retention

Recurring revenue kept from existing subscribers, counting upgrades and downgrades.

Gross Revenue Retention

Recurring revenue kept from existing subscribers, without counting upgrades.

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Cards

Cohort LTV shows retention problems earlier than the churn rate does. If one cohort’s revenue flattens sooner than the others, look at what changed in your offer or onboarding that month.
To tune the failed-payment retries behind Dunning Recovery, see Subscription Emails & Dunning.

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Filters

The dashboard’s date range applies to every card, and the merchant and product filters narrow the subscription figures to one merchant or product.