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The subscription analytics dashboard gives you a real-time view of your recurring revenue health. Navigate to Reports → Subscription Analytics in the sidebar.

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Summary Cards

The top of the dashboard shows four key metrics:

MRR

Monthly Recurring Revenue — the total of all active subscription amounts, normalized to a monthly value.

Active Subscribers

The current count of subscriptions with an active status.

Churn Rate

The percentage of subscriptions that canceled in the last 30 days relative to the active base.

Avg Customer LTV

Average lifetime revenue per subscriber across all subscription customers.

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MRR Trend

A line chart showing Monthly Recurring Revenue over time. Each data point represents the total subscription revenue for that month. Use this to track growth trends and spot seasonal patterns.

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Churn Trend

A dual-series chart with two lines:
  • New Subscriptions — Count of new subscription purchases per month
  • Cancellations — Count of subscription cancellations per month
When cancellations consistently exceed new subscriptions, your subscriber base is shrinking.

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Cohort LTV

A heatmap table showing cumulative revenue by acquisition month over a 12-month horizon. Each row is a cohort (customers who first subscribed that month), and each column shows their cumulative revenue at month 1, 2, 3, and so on.
Cohort analysis reveals retention problems 3–4 months earlier than aggregate churn metrics. If you see a cohort’s revenue flatten early compared to others, investigate what changed in your offer or onboarding during that period.

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Dunning Recovery

Recovery metrics for the failed payment retry system:
  • Recovered — Subscriptions that were in dunning and successfully re-charged
  • Lost — Subscriptions that exhausted all retry attempts and were canceled
  • Recovery Rate — Recovered ÷ (Recovered + Lost) as a percentage
A recovery rate below 50% usually means your dunning emails need work or your retry timing should be adjusted. See Subscription Emails & Dunning for configuration.

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Filters

All charts and metrics can be filtered by:
  • Date range — Analyze a specific time period
  • Merchant — Focus on a single merchant
  • Product — Filter by product code
  • Show test — Include or exclude test transactions