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ElasticFunnels includes a full subscription management system. Products marked as recurring are automatically billed on schedule. The CRM gives you tools to view, manage, and optimize those subscriptions.

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Subscription Statuses

StatusMeaning
ActiveSubscription is being billed on schedule
TrialCustomer is in a free trial period before their first charge
PausedBilling is temporarily stopped; resumes later
Past DueA renewal charge failed; retries are in progress
CanceledSubscription has been terminated

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Viewing Subscriptions

Go to Reports → Subscriptions in the sidebar.

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Quick Access Tabs

Use the tabs at the top to filter by status: All, Active, Trial, Paused, Past Due, Canceled. Each tab shows the count of matching subscriptions.

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Columns

  • Status — Color-coded badge
  • Customer — Name and email
  • Product — Subscription product name
  • Amount — Recurring charge amount
  • Frequency — Billing interval (Monthly, Weekly, Daily, Yearly)
  • Cycle # — How many successful charges have occurred
  • Next Charge — Date of the next scheduled billing
  • Started — Original purchase date
  • Gateway — Payment gateway used

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Filters

Narrow the list using the filter bar: Email, Merchant, Product Code, and Date Range.

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Subscription Detail Drawer

Click any subscription row to open the detail drawer.

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Tabs

Product name, frequency, status, gateway, and customer address. If the subscription has a trial period, trial details are shown here.

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Admin Actions

Action buttons appear at the bottom of the drawer:
  • Cancel — Terminate the subscription
  • Pause — Temporarily stop billing
  • Resume — Restart a paused subscription
  • Skip Next Charge — Move the next scheduled billing forward by one cycle without charging now
  • Force Bill — Trigger an immediate charge attempt
  • Change Date — Set a new next billing date (opens a date picker)
  • Reactivate — Restart a canceled or past-due subscription
Actions are context-aware. For example, Resume only appears for paused subscriptions, and Reactivate only appears for canceled or past-due subscriptions.

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Bulk Actions

On the Subscriptions list, select multiple rows with the checkboxes, then use the bulk action menu:
  • Cancel Selected — Cancel all selected subscriptions
  • Pause Selected — Pause billing for all selected subscriptions
  • Force Bill Selected — Run an immediate billing attempt for each selected subscription

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Subscription Events in Conversions

Subscription lifecycle events also appear in the main conversions list at Reports → Conversions. Three additional quick access tabs are available:
  • Sub Cancel — Subscription cancellations
  • Renewal — Successful subscription renewals
  • Renewal Failed — Failed renewal attempts
Purchase conversions that are subscription renewals display a small purple Recurring badge. You can also use the Subscription Only checkbox filter to show only subscription-related conversions.

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Automation Triggers

Subscription events can trigger automations (email sequences, webhooks) through the funnel automation builder:
  • Subscription Cancel — Fires on cancellation
  • Subscription Change — Fires on product or amount changes
  • Subscription Renewal — Fires on successful renewals
  • Subscription Renewal Failed — Fires on failed renewals
  • Subscription Reactivate — Fires on reactivation

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Setting Up Subscription Products

To make a product recurring:
  1. Go to Settings → Products
  2. Open a product and enable Is Subscription
  3. Set the Frequency and Frequency Unit (e.g., every 1 month)
  4. Optionally configure a Trial Period (in days) and First Charge Free

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Subscription tiers (optional)

Products can expose multiple subscription tiers (different intervals and prices—for example good / better / best):
  1. On the same product, enable Is Subscription and set the base frequency as usual.
  2. In the Subscription tiers section, turn on Enable subscription tiers.
  3. Click Add tier for each option. For each tier, set:
    • Tier ID — Stable identifier (for example monthly, quarterly)
    • Interval and Interval count — How often this tier bills
    • Price — Recurring amount for that tier
    • Label — Customer-facing name for checkout
  4. Save the product.

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Subscribe & Save (optional)

Subscription products can show a Subscribe & Save discount so the recurring price is lower than the one-time purchase price:
  1. Open the product under Settings → Products.
  2. Ensure Is Subscription is enabled.
  3. Set Subscribe & save discount (%) to the percentage off the one-time price you want for subscribers (for example 10 for 10% off).
  4. Save the product. Checkout can display the savings versus the one-time price based on this field.