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Documentation Index

Fetch the complete documentation index at: https://docs.elasticfunnels.io/llms.txt

Use this file to discover all available pages before exploring further.

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What are email templates?

Email templates are the transactional emails your brand sends to customers — order confirmations, shipping notifications, renewal reminders, and more. ElasticFunnels provides system templates for every transaction type and lets you create custom templates to match your brand.

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System vs custom templates

TypeDescriptionEditable?
SystemAuto-created when you enable a merchant or subscription feature. Covers all standard transaction types (purchase, refund, shipped, etc.)Content and design only — cannot be deleted
CustomTemplates you create from scratch for specific use casesFully editable and deletable
System templates are marked with a Locked badge in the email list.

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Two ways to edit

After creating or opening an email template, you can choose between two editors:

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Visual Builder (GrapesJS)

A drag-and-drop editor that lets you design emails visually. Ideal for non-technical users who want to build responsive emails without writing HTML.
  • Drag blocks like text, images, buttons, and dividers
  • Style elements with a visual properties panel
  • Preview desktop and mobile layouts side by side
  • Insert template variables from the Variables panel

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Code Editor (Monaco)

A full HTML code editor for users who prefer writing markup directly. The code editor gives you complete control over the email HTML.
  • Syntax highlighting for HTML/CSS
  • Auto-completion and error detection
  • Save with Cmd+S / Ctrl+S
  • Switch to the Visual Builder at any time

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Template variables

Every email template has access to variables — dynamic data that gets replaced when the email is sent. For example, {{ purchase.customer_first_name }} is replaced with the customer’s actual first name. Variables are organized by scope (purchase, subscription, brand, etc.). See the Template Variables reference for the complete list.

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Conditional content

Use @if / @endif directives to show or hide sections based on available data: 
@if(purchase.tracking_url)
<a href="{{ purchase.tracking_url }}">Track Your Package</a>
@endif
Use @each / @endeach to loop over collections like products: 
@each(product in products)
<p>{{ product.name }} — ${{ product.total }}</p>
@endeach