Order Emails

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Overview

Order emails are sent automatically when key events happen in your store. Each email type has a corresponding system template that you can customize.

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Purchase Confirmation

Trigger: Sent immediately after a successful purchase. Template: purchase Key sections:

• Green success banner with customer greeting
• Order details (order number, date, payment method)
• Product list with quantities and prices
• Shipping/tax/total summary with prominent total highlight
• Shipping address (if physical goods)
• Card statement descriptor note (if configured)
• “View Your Order” CTA linking to the members area

Available variables: All purchase variables and product loop.

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Refund Processed

Trigger: Sent when a refund is processed for an order. Template: refund Key sections:

• Blue banner confirming the refund
• Order number and refund amount (highlighted in blue)
• List of refunded items
• Info box explaining the 5–10 business day refund timeline
• Card charge name (if configured) so customers know what to look for on their statement

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Shipping Notification

Trigger: Sent when an order is marked as shipped. Template: shipped Key sections:

• Teal banner with shipping confirmation
• Carrier and tracking number (if available)
• “Track Your Package” CTA linking to the tracking URL
• List of items in the package
• Shipping address

If no tracking URL is provided, the CTA falls back to “View Order Details”.

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Order Cancelled

Trigger: Sent when an order is cancelled. Template: cancelled Key sections:

• Red banner indicating cancellation
• Order number and total
• List of cancelled items
• Refund timeline info box (if card charge name is configured)
• “Visit Our Store” CTA

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Customizing order emails

1. Navigate to Emails in your brand dashboard
2. Find the system template you want to customize
3. Click Builder (visual editor) or Code (HTML editor)
4. Edit the content, keeping the template variables intact
5. Save your changes