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Documentation Index

Fetch the complete documentation index at: https://docs.elasticfunnels.io/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

Subscription emails keep customers informed about their recurring billing status. They cover the full lifecycle: successful renewals, upcoming charges, payment issues, paused/canceled states, and dunning.

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Renewal Success

Trigger: Sent after a successful subscription renewal charge. Template: renewal-success Key sections:
  • Green success banner
  • Order details (order number, date, billing cycle number, next charge date)
  • Product list with totals
  • Card statement descriptor note

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Renewal Failed

Trigger: Sent when a subscription renewal payment fails. Template: renewal-failed This template uses escalating urgency based on the retry count:
Retry CountBanner ColorHeading
1–2Yellow”We had trouble with your payment”
3–4Orange”Your payment could not be processed”
5+Red”Your subscription will be canceled”
The body text also escalates, becoming more urgent with each retry. The template includes:
  • Subscription details (product, amount, card on file, next retry date)
  • Support contact box with phone and email
  • “Update Payment Method” CTA
Use the subscription.retry_count variable with @if directives to customize urgency levels further.

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Pre-Renewal Reminder

Trigger: Sent 3 days before an upcoming subscription renewal. Template: pre-renewal Key sections:
  • Indigo banner with bell icon
  • Subscription details (product, amount, charge date)
  • Product list
  • “Manage Subscription” CTA

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Subscription Paused

Trigger: Sent when a subscription is paused. Template: subscription-paused Key sections:
  • Amber banner with pause icon
  • Product name and resume date (or “No date set”)
  • “Resume Subscription” CTA

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Subscription Canceled

Trigger: Sent when a subscription is canceled. Template: subscription-canceled Key sections:
  • Red banner
  • Product and order details
  • “We’re sorry to see you go” message with green reactivation CTA
  • Encourages the customer to return

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Payment Method Expiring

Trigger: Sent when a customer’s card on file is about to expire. Template: payment-method-expiring Key sections:
  • Orange banner with credit card icon
  • Card details (last 4 digits, expiration date highlighted in orange)
  • Next charge date
  • Support contact box (amber) explaining how to update payment
  • “Manage Subscription” CTA

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Dunning Final Notice

Trigger: Sent as the last dunning attempt before subscription cancellation. Template: dunning-final For a deep dive on dunning configuration, see Dunning. Key sections:
  • Red banner with warning icon
  • Amount due and card on file
  • “Pending Cancellation” status in red
  • Support contact box (red) with instructions
  • “Update Payment Method” CTA

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Configuring subscription emails

Subscription email templates are configured in Brand Settings > Subscriptions. Each subscription event has a dropdown to select which email template to use. See also: Emails & Dunning settings