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An email campaign is one email sent to many people at once: a newsletter, a launch, a sale. It goes out through a sending account your brand owns, and every copy carries an unsubscribe link. Open Campaigns in the sidebar. The list shows email and SMS campaigns together, with tabs for Drafts, Scheduled, Sending, Sent and Failed or canceled. Click New campaign, then Email broadcast. If SMS is not on for your brand, the email composer opens straight away. The composer has four steps: Audience, Content, Settings and Review and send. Your draft saves as you go.

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Before your first campaign

  • A sending account. Campaigns only go out through an account you own: Amazon SES, Postmark, Brevo, Resend, Mailgun, SendGrid, Mailrelay, or your own SMTP server from Settings → Emailing. ElasticFunnels never falls back to its own servers for a campaign. See Email Sending Accounts.
  • Delivery stats (optional). Opens, clicks and bounces are counted only when the account reports them back. See Delivery stats below.
  • Your postal address (recommended). It goes in the footer of every campaign email.

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1. Audience

Email campaign, Audience step: who gets the campaign, the consent rule and the count of people who will receive it Under Who gets this campaign, pick one: The Will receive this campaign card counts who is left once ElasticFunnels removes:
  • Left out: said no to emails: people who saw the email opt-in box at checkout and left it unticked.
  • Left out: unsubscribed or bounced: everyone on your suppression list.
  • Duplicates removed: the same address twice.
Everyone else is included, as the step says: “Everyone is included unless they unticked the email opt-in box at checkout, unsubscribed, bounced or complained.” Buyers with no opt-in record, such as sales from BuyGoods or ClickBank or checkouts without the box, count as included. You are responsible for having permission to email the people you send to. How the box is recorded: Privacy & consent.
The suppression list and the opt-in record are checked again for each person at the moment their email goes out, so someone who unsubscribes from an earlier email after you launch is still skipped.

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2. Content

Email campaign, Content step: the email preview with the automatic footer, and the edit buttons Start from The default layout, A template or An earlier campaign. Then use Edit design for the drag-and-drop builder, Edit HTML for the code, or Replace content to start again. The preview shows the email as it is sent, with your name in place of the recipient’s, on Desktop or Mobile. Editing campaign content is covered in Building an email. ElasticFunnels adds a footer to every campaign email with your postal address, the line “You are receiving this because you signed up for emails from (your brand).” and an Unsubscribe link. It is left out only when your template already prints both the unsubscribe link and the postal address. Every email also carries the List-Unsubscribe and one-click List-Unsubscribe-Post headers, so Gmail, Apple Mail and other inboxes can show their own unsubscribe button. The link opens a page in your brand’s colour with one confirm button. Opening the page changes nothing; the person is unsubscribed when they confirm (or when their inbox uses one-click unsubscribe). From then on they get no campaigns and no marketing automations from your brand. Receipts and other transactional emails still go out.

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3. Settings

Email campaign, Settings step: sending account, sender fields, subject and preview text The same step holds the optional A/B test panel, which sends several subjects or versions to a test group and the best one to everyone else. See A/B testing a campaign.

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4. Review and send

Email campaign, Review and send: summary, postal address warning, test send and schedule
  1. Fix anything the step lists as missing: a subject, the content, an audience, a sending account, or a from address when the account has no default sender.
  2. Under Send a test, enter one address (yours is filled in) and click Send test. The test is the real email, footer included. Clicking its unsubscribe link changes nothing. You can send 10 tests per campaign per hour.
  3. Under When, pick Send now, or Schedule for later with a date and time in the brand’s time zone. The time must be at least a minute ahead.
  4. Click Send to (number) people and confirm.
If you have not sent yourself a test, ElasticFunnels asks first: “You have not sent yourself a test of this campaign.” Choose Send it without a test to go ahead anyway. Recommended: add your postal address shows when the brand has none. Anti-spam laws (CAN-SPAM in the US, for example) require one in marketing emails. The campaign still goes out without it, and the footer leaves the line out.
Once a campaign starts, you can stop the rest with Stop sending, but emails already sent stay sent. A scheduled campaign can be moved back to a draft with Unschedule until its send time.

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How fast it sends

Recipients go out in batches of 250, paced to your sending account’s limit per minute:

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The report

Email campaign report: stats, people left out, most clicked links and the recipients list Click a sent or sending campaign in the list to open its report. Below the cards you see who was left out and why, the Most clicked links (top 10) and the recipients list. Filter recipients by All, Opened, Clicked, Bounced, Unsubscribed or Failed, or search for an address. Open send logs shows the delivery log for each email. Duplicate copies the campaign into a new draft. The email report does not show revenue. To see sales from a campaign, add UTM tags to its links and read them in your analytics.

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Delivery stats and the campaign settings page

Campaign settings: sending accounts with stats status, and the postal address Opened, clicked, bounced and unsubscribed come from your sending account’s webhook. Campaigns send without it, but those numbers stay at zero. Open Settings under Email in the Campaigns menu:
  • Sending accounts lists each account. Make default sets the one new campaigns start with.
  • Set up stats on Mailgun and SendGrid connects the webhook for you, or lets you paste the key by hand. Postmark, Resend, Brevo and Amazon SES get their webhook when you save the account.
  • Mailrelay and SMTP servers show No delivery stats from this account: emails go out, but opens and clicks are not counted.
  • Postal address is printed in the footer of every campaign email.
More on webhooks: Delivery events.

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Suppression list

Open Suppression list under Email in the Campaigns menu. No campaign is ever sent to these addresses. The list covers the whole brand, so it also keeps these people out of marketing automations.

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Statuses