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ElasticFunnels products support a full e-commerce data model. Each product can be configured with detailed information for checkout pages, storefront display, SEO, and fulfillment.

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Product Detail Page

Click any product code or title in the Products list to open the Product Detail Page. This dedicated full-page editor uses a tabbed layout:

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General Tab

  • Title — The product name
  • Checkout Title — Override name shown at checkout (optional)
  • Description — Rich text product description
  • Short Description — Brief summary for product cards and search results
  • Product Code — Unique identifier (read-only after creation)
  • Type — Physical, Digital, or Service
  • Classification — Main, Upsell, Downsell, Bump, or Bonus
  • SKU — Stock keeping unit
  • Barcode — UPC/EAN barcode
  • Status — Draft, Active, or Archived
  • Product Image — Primary product image
  • Gallery — Additional product images

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Pricing Tab

  • Price — Selling price
  • Retail Price — Compare-at price for showing savings
  • Currency — Product currency (3-letter code)
  • Unit Cost, Fulfillment Cost, COGS — Cost tracking
  • Tax Category — TaxJar TIC or Avalara tax code
  • Tax Exempt — Exempt from tax calculations

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Subscription Tab

Visible only when the product is marked as a subscription. See Subscriptions Overview for full details.
  • Frequency and Frequency Unit — Billing interval
  • Trial Days — Free trial period
  • First Charge Free — Customer only pays shipping on first order
  • Prepaid Options — 3, 6, 12-month prepaid discounts
  • Stepped Pricing — Price changes across billing cycles

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Fulfillment Tab

  • Fulfillment Provider — ShipOffers, JetPack, FullStack, BuyGoods, or Other
  • Average Shipping Cost — Expected shipping cost per order
  • Unit Weight (oz) — Product weight
  • Dimensions — Length, width, height in cm
  • Units per Product — Physical units in one product (for “per bottle” pricing)

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Variants Tab

Manage product variants (size, color, etc.) with individual pricing and SKUs.

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SEO Fields

Each product includes SEO metadata for storefront product pages:
FieldDescription
SEO TitlePage title for search engines (max 191 chars)
SEO DescriptionMeta description (max 500 chars)
SEO SlugURL-friendly slug for product pages

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Inventory

  • Inventory Quantity — Current stock count
  • Inventory Policy — deny (prevent overselling) or allow (accept orders even when out of stock)
When inventory_policy is set to deny and inventory_quantity reaches 0, checkout will prevent purchasing the product. Products support a primary image plus a gallery of additional images. Gallery images are stored as an array of URLs and are available in checkout and storefront templates via product.gallery and product.has_gallery.

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Template Access

All product fields are available in the template engine: 
{product.title}
{product.description}
{product.short_description}
{product.price | formatPrice:product.currency}
{product.sku}
{product.barcode}
{product.gallery}
{product.has_gallery}
{product.in_stock}
{product.seo_title}
{product | savings}
{product | subscriptionLabel}