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You can have multiple funnels on the same domain. One funnel is the default (fallback when no rules apply). Other funnels can be assigned to the same domain with trigger rules — they are used only when their conditions match (e.g. visitor country, affiliate, or URL parameters).

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How it works

  • One default per domain — One funnel is the default when no rules apply (e.g. “main funnel” for everyone else). Default funnels don’t use trigger rules.
  • Rule-based assignments — Other funnels can be assigned to the same domain without being the default; add Trigger rules so they’re used only when conditions match.
  • First match wins — When a visitor lands on the domain, the system checks funnels that have trigger rules. The first funnel whose rules match is used. If none match, the default funnel is used.
The Trigger Rules tab is only available when the funnel is not set as the default for any domain. If this funnel is the default for at least one domain, you can’t add rules (the default is the fallback).

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When to use trigger rules

  • Different funnels by country or region — e.g. US vs EU, or specific states/regions.
  • Different funnels per affiliate — e.g. funnel A for affiliate 123, funnel B for affiliate 456.
  • URL parameters — e.g. when ?affiliate_id=123 or another query parameter is present.
  • Combinations — e.g. “US and affiliate X” or “country A OR country B” using AND/OR in the rule builder.

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Setting up trigger rules

  1. Go to Funnels and edit the funnel (or create one).
  2. In the General tab, under Domains, assign the domain. Do not turn on Default Funnel for Domain for this funnel if you want to use rules (or use rules only on other domain assignments).
  3. Open the Trigger Rules tab. Use the rule builder to add conditions:
    • Country — Match by visitor country (e.g. US, GB).
    • Region / State — Match by region or state when available.
    • Affiliate — Choose an affiliate from your list (internal ID).
    • Query parameter — Enter any parameter name (e.g. affiliate_id, pid); the rule checks the URL query string.
  4. Add multiple conditions and use AND / OR (and optional groups) to combine them.
  5. Save. The funnel list will show Default (fallback) or Default (with rules) for each domain.
If the funnel has any trigger rules, the Trigger Rules tab shows an orange badge with the number of conditions.

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Default vs rule-based

TypeMeaning
Default (no rules)This funnel is used when no rule-based funnel matches. Only one such default per domain.
Default (with rules)This funnel is used only when its trigger rules match (e.g. country, affiliate, or query param). You can have many of these per domain.
The system always tries rule-based funnels first; if none match, it uses the single default for that domain. You can also force a specific funnel with the URL: ?f=[funnel code].

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Tips

  • Keep the default funnel simple (e.g. your main offer). Use trigger rules for geo, affiliate, or campaign-specific flows.
  • Use Affiliate when you want to match by a known affiliate from your list. Use Query parameter when you want to match on any URL parameter (e.g. ?affiliate_id=123 or ?pid=abc).
  • In the funnel list, the Default (with rules) badge shows which domain assignments use trigger rules.
For which pages can start a funnel (entry points), see Trigger Pages.