Attentive Integration

Overview

The Attentive integration lets you keep Attentive for SMS while your funnels, split tests, email and analytics run in ElasticFunnels. Automation steps subscribe people to Attentive texts and emails, set custom attributes on them, and send events that start your Attentive journeys: leads, abandoned checkouts, purchases, refunds, chargebacks, cancelled subscriptions and declined upsells. It works with orders from every merchant ElasticFunnels supports, including ClickBank, BuyGoods, Digistore24 and JVZoo, as well as your own checkout.

What you get

Step	What it does
Subscribe to texts and emails	Subscribes the phone to texts and the email to emails (or one of them). Texts are subscribed only with a recorded SMS yes, see Consent
Send custom event	Sends an event with a name you choose (for example `Checkout abandoned`) and `name=value` properties. Use it as the trigger of an Attentive journey
Set custom attributes	Saves `name=value` attributes on the subscriber, such as `Customer=true` or the last product bought
Send purchase	Sends the order as an Attentive purchase, with each product of the order, its price and quantity
Send add to cart	Sends the products of the checkout as an add to cart, the event Attentive’s cart abandonment journeys start from
Send product view	Sends a product view

Steps find the person by phone, email or both. Phones are sent in international format; a 10-digit number is read as a US number.

Setup

Attentive connection form with the API key field

Create a custom app in Attentive

Log in to Attentive, open Marketplace and create a custom app. Give it write access to Subscribers, Custom events, Custom attributes and eCommerce, and read access to Subscribers. Install the app and copy its API key.

Connect it in ElasticFunnels

Go to Integrations, open Attentive, give the connection a name and paste the API key. Save. ElasticFunnels checks the key with Attentive when you save and shows an error if Attentive refuses it. Test connection runs the same check later.

Add the automations

Start from a preset (below), or open Automations and add Attentive steps after any trigger.

Without read access to Subscribers the steps still work. The subscribe step then skips its check for people who are already subscribed and sends the subscription straight away.

Presets

The Presets tab of the Attentive integration page creates these automations in one click:

Preset	Trigger	What it sends
New form entry	A form entry in the form you pick	Subscribes the person (texts only if they ticked the form’s SMS box) and sends a `Lead` event
New purchase: subscribe buyers who ticked the SMS box	A new purchase	Subscribes the buyer to texts only when they ticked the SMS box at checkout
Abandoned checkout	An abandoned checkout	An add to cart with the checkout’s products, then a `Checkout abandoned` event with order, total, product, merchant and funnel
New purchase: send the order	A new purchase	The purchase, then the attributes `Customer=true`, `Last product`, `Last offer`, `Merchant`, `Funnel` and `UTM source`
Refund	A refund	A `Refund` event
Chargeback	A chargeback	A `Chargeback` event
Subscription cancelled	A cancelled subscription	A `Subscription cancelled` event
Upsell declined	A page event (see below)	An `Upsell declined` event with the page and funnel

In Attentive, build a journey per event: for example a journey that starts on the custom event Checkout abandoned, and one that starts on Refund.

Stopping the abandoned checkout journey

Attentive has no call that stops a journey from outside. Set the journey’s exit condition to made a purchase in Attentive. The purchase preset sends that purchase as soon as the order comes in, so a buyer leaves the abandon journey on their own.

Upsell declined

A declined upsell is a click on your page, not an order, so it runs from a page event:

Create the automation

Create the Upsell declined preset. Its trigger is On Page Event Customer Automation.

Run it from the No thanks link

Open the funnel’s Page Events, add an event on the upsell page for the click on your No thanks link, and connect an Execute Automation on Customer node. Pick the Upsell declined automation in it. See Page events.

Only text people who agreed to receive texts from you.

The subscribe step subscribes a phone to texts only when its SMS consent field reads yes, true, on or 1. The presets fill it from the SMS box of your form, or from the SMS box of your checkout.
A purchase on its own never subscribes anyone to texts. Orders from ClickBank, BuyGoods, Digistore24 and JVZoo carry no SMS consent, so those buyers are not subscribed to texts. Events and attributes are still sent for them, which matters only if they are already Attentive subscribers.
Subscribe texts without SMS consent is off by default. Turn it on only if you collect consent somewhere the step cannot see. With it on, every phone in the step is subscribed, and texting people who never agreed can break TCPA and carrier rules.
When Email consent reads no, false, off or 0, the email is not subscribed.
A person who is already subscribed is left alone.
Sign-up source ID is optional: the ID of an API sign-up unit in Attentive, so its welcome journey runs. Single opt-in skips Attentive’s reply-Y confirmation text; use it only when your form records clear consent.

Event properties and attributes

Write properties and attributes one per line, as name=value. Values can use variables from earlier steps:

Product={trigger.product_names}
Merchant={trigger.merchant}
Funnel={trigger.funnel_name}

A line whose value comes out empty is left out. Brackets and quotes are removed from names, because Attentive refuses them. Fill Event ID to stop a retried run from counting the same event twice.

Troubleshooting

The error shown when Attentive refuses the API key

Saving the integration says Attentive rejected the API key

The key was revoked, the app was uninstalled, or the key was copied incompletely. Copy the key of the installed custom app again and paste it.

A buyer was not subscribed to texts

The order had no SMS yes: the SMS box was not ticked, or the order came from a merchant that does not pass consent. This is on purpose, see Consent.

An event arrived but no journey started

Check the journey’s trigger uses the exact event name, including capitals. Attentive does not start journeys from events that happened more than 12 hours ago, so a run that was paused for longer will not start one.

A step fails with a permission error

The custom app is missing a scope. Add it in Attentive (Subscribers, Custom events, Custom attributes, eCommerce) and reinstall the app.

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Overview

What you get

Setup

Presets

Stopping the abandoned checkout journey

Upsell declined

Event properties and attributes

Troubleshooting

​Overview

​What you get

​Setup

​Presets

​Stopping the abandoned checkout journey

​Upsell declined

​Consent

​Event properties and attributes

​Troubleshooting

Overview

What you get

Setup

Presets

Stopping the abandoned checkout journey

Upsell declined

Consent

Event properties and attributes

Troubleshooting