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Documentation Index

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Overview

The Twilio integration lets your ElasticFunnels automations send SMS / MMS messages, place outbound voice calls with TwiML instructions, start phone-verification flows, and check verification codes. The same Twilio account you connect here also powers the call center module’s outbound dialing.

What you get

ActionWhat it does
Send SMS / MMSSends a message from one of your purchased Twilio numbers
Make voice callDials an outbound number and plays / interacts via a TwiML URL
Start verificationSends a one-time SMS / call code through Twilio Verify
Check verification codeValidates the code the user submitted
Get message statusReads delivery status of a previously sent message
Get call statusReads the disposition of a previously placed call
The form dynamically lists the phone numbers and Verify services on your Twilio account so you can pick them by friendly name instead of pasting IDs.

Setup

1

Create an API key in Twilio

Log into the Twilio Console. Open SettingsAPI keys & tokensCreate API key (Standard type). Copy the Key SID and Secret immediately — the secret is only shown once.
2

Copy your Account SID

From the Twilio Console homepage, copy the Account SID.
3

Activate the integration in EF

Go to IntegrationsCommunicationsTwilio. Paste Account SID, API Key, and API Secret. Save.
4

(Voice) Buy a phone number

In Twilio: Phone NumbersManageBuy a number. Numbers purchased here automatically appear in EF’s number picker.
5

(Verification) Create a Verify service

In Twilio: VerifyServicesCreate Service. Set the friendly name and channels (SMS, voice, email). The service shows up in EF’s automation actions for Start Verification / Check Verification.
6

Use it in automations

Open Automations, drop a Twilio: Send SMS (or any other Twilio action) into a flow, and pick the from-number, message body, and optional media URL. Map ElasticFunnels variables like {{customer.phone}} into the to-number field.

Common patterns

Order receipt SMS

Trigger: Conversion: purchase → Action: Twilio: Send SMS to the customer phone with order number and tracking link.

Two-factor login

Trigger: Form: submitted (login form) → Action: Twilio: Start Verification → Wait for user input on the next page → Action: Twilio: Check Verification Code.

Abandoned cart SMS

Trigger: Cart abandoned (2h) → Condition: customer.phone is not empty → Action: Twilio: Send SMS with a recovery link.

Outbound voice (call center)

The Organization Callcenter integration uses your Twilio credentials to place outbound calls from agent dashboards. No additional setup beyond connecting Twilio is required.

Costs

You pay Twilio directly for messages, calls, and verifications based on their per-segment / per-minute pricing. ElasticFunnels does not mark up Twilio usage.

Troubleshooting

US carriers require A2P 10DLC registration for application-to-person traffic. Register your brand and campaign inside the Twilio Console (MessagingRegulatory ComplianceA2P 10DLC) before sending production traffic.
Check the Verify service has the right channels enabled, the destination country isn’t blocked in your Twilio geo permissions, and your account isn’t in trial mode (trial accounts can only message verified numbers).
The TwiML URL returned an error or invalid TwiML. Open Twilio ConsoleMonitorLogsErrors to see the call’s failure detail.