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Overview

RedTrack is an ad tracker and conversion attribution platform for media buyers. The ElasticFunnels integration is outbound only — when a conversion is recorded in EF, a server-to-server postback is sent to RedTrack so the original click, traffic source, and campaign get the conversion credit.

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How it works

  1. The visitor clicks a RedTrack tracking link. RedTrack appends a click ID (commonly rtkclickid or clickid, optionally inside a sub parameter you choose).
  2. The visitor lands on an EF page. EF captures the click ID into the click record.
  3. When EF later records a purchase, refund, or chargeback, it builds the RedTrack postback URL with the captured click ID and sends an HTTP GET.
  4. RedTrack ingests the conversion event and attributes it to the original campaign.

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What we send

The postback URL template can use any of the following macros: The default URL produced when you click Insert sample URL includes {clickid}, {sum}, {currency}, {type}, and {order_id}. Add custom parameters with the parameter builder if RedTrack expects more fields.

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Setup

1

Get your RedTrack postback URL

Log into RedTrack. Open the campaign settings → Postback URL. RedTrack will give you a URL template that already includes the macros it expects.
2

Activate the integration in EF

Go to Integrations → Affiliate Networks → RedTrack and click Activate. (RedTrack supports multiple integrations — useful if you run separate networks or accounts.)
3

Paste the postback URL

Paste the URL into the Postback URL field. Add or remove macros using the parameter builder; the URL field stays in sync.
4

Pick the click-ID parameter

Choose which URL parameter on landing pages contains the RedTrack click ID. Common values: rtkclickid, clickid, sub1. EF falls back through these automatically if your selection isn’t found.
5

Configure merchant filtering (optional)

Limit the integration to specific merchants if not every funnel should report into RedTrack.
6

Save and test

Click an actual RedTrack tracking link, complete a small purchase, and confirm the conversion appears in your RedTrack reports. Use Logs → External Postbacks to inspect the raw URL and response.

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Multiple integrations

You can create more than one RedTrack integration when you need to:
  • Track different RedTrack accounts (e.g. agency vs. in-house).
  • Use different postback templates per merchant or per offer.
  • Run a purchase integration alongside a separate refund/chargeback integration.
Each integration evaluates independently. A conversion can fan out to all of them.

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Troubleshooting

The conversion most likely has no captured click ID. Verify the customer landed via a RedTrack tracking link and that the Click-ID Parameter in the EF integration matches what RedTrack actually appends to the URL.
Open the postback in Logs → External Postbacks and confirm:
  • The URL has the correct macros and your RedTrack tracker domain.
  • The HTTP response code is 200/204 (success).
  • The click ID value matches an active campaign in RedTrack.
Make sure your postback URL includes {type} (or your network’s equivalent) so RedTrack can distinguish refunds and chargebacks from purchases.